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Mary Alice McParlane is a seasoned marketing and product expert with a decade of experience driving growth and profit in diverse industries. As a Product Marketing Manager at Qualcomm, she successfully bridged relationships between sales, marketing, engineering, and OEM Services to promote global solutions. Her expertise spans marketing communications, global branding, and relationship management, with a proven track record of improving processes and assuring growth. Her academic background in Fine Arts – Concentration in Art Therapy from the State University of New York College at Brockport has provided a unique perspective on creative problem-solving. McParlane holds various certifications, including Advanced Adobe Illustrator, Advanced Adobe InDesign, and Social Media Certification, showcasing her proficiency in design and digital marketing tools. Throughout her career, McParlane has demonstrated adaptability and a passion for staying up-to-date with industry trends, as evident in her completion of Coursera Course Certificates in Marketing in a Digital World.

Credentials

  • Marketing in a Digital World
    Coursera Course Certificates
    Sep, 2016
    - May, 2026
  • Social Media Certification
    Middlesex Community College
    May, 2016
    - May, 2026
  • Advanced Adobe Illustrator Certification
    Ledet Training
    Dec, 2014
    - May, 2026
  • Advanced Adobe InDesign Ceritification
    Ledet Training
    Aug, 2014
    - May, 2026
  • Advanced Website Design & Development
    UMass Lowell Online and Continuing Education
    May, 2012
    - May, 2026
  • Adobe Photoshop
    School of Museum of Fine Arts
    Jan, 2012
    - May, 2026

Experience

  • Cook Bowe Communications
    • West Newburyport, MA
    • Freelance Graphic Designer
      • 2015 - Present
      • West Newburyport, MA
  • Walchem, Iwaki America Inc.
    • Holliston, Massachusetts, United States
    • Freelance Graphic Illustrator
      • 2016 - Present
      • Holliston, Massachusetts, United States
  • Qualcomm
    • Burlington, MA 01803
    • Product Marketing Manager
      • 2011 - 2015
      • Burlington, MA 01803

      Qualcomm Company, formerly CSR Technology Inc, Zoran, Oak Technology, XionicsLed the division's marketing communications program, managing product messaging internally and externally with business partners. Key initiatives include: marketing communications, global branding, and relationship m...

  • CSR
    • Burlington, Massachusetts, United States
    • Marketing Communications Manager
      • 2004 - 2014
      • Burlington, Massachusetts, United States

      Promoted PostScript® emulated software and silicon chip hardware offerings through product postitioning, messaging, sales enablement and market intelligence.

  • Zoran
    • Burlington MA
    • Product Marketing Manager
      • 2003 - 2011
      • Burlington MA

      Promoted division's PostScript® emulated software and hardware offerings through product positioning and messaging, sales enablement and market intelligence.

    • Marketing Communications Manager
      • 2000 - 2003
      • Woburn MA
  • Xionics
    • Burlington MA
    • Product Marketing Manager
      • 1997 - 2000
      • Burlington MA
    • Sr. Applications Engineer
      • 1993 - 1997
      • Chelmsford MA

Education

  • State University of New York College at Brockport

Suggested Services

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Industry Focus. “Marketing and Advertising”

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