Experience

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  Churchill Downs Racetrack

  • Louisville, Kentucky Area

  • Digital Marketing Director

    • Mar 2016 - May 2022
    • Louisville, Kentucky Area

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  Scott Fischer Enterprises/ Harley-Davidson Franchise

  • Brand & Marketing Director

    • Sep 2014 - Mar 2015

    Member of Executive Board responsible for influence on financial and strategic planning. Created and executed strategic marketing and communication plans for six Harley-Davidson retail locations. Plan elements included social media engagement, website content, digital marketing campaign, rewards marketing, CRM data analysis, weekly email communications, customer engagement events, and traditional advertising including radio, television, direct mail, and print.Responsible for allocation and management of marketing budget exceeding $4 million and directing department on content and design implementation. Track and analyze KBI's for individual dealerships and corporation.Directed and developed dealership specific Marketing Managers to maximize marketing strategies.Company spokesperson responsible for maximizing brand awareness by cultivating media relations and community awareness.Data Administrator of More Than Rewards CRM and ELeads Sales CRM.

  • Digital Marketing Manager

    • Mar 2014 - Sep 2014

    Directed comprehensive digital communication plans for family of six Harley-Davidson dealerships.Oversaw strategy and implementation of weekly email marketing, PPC, SEO, website content, digital reputation management and suite of social media platforms including Facebook, Google+, YouTube, Twitter and Instagram.Track and analyze KBI's for individual dealerships and corporation.Responsible for executing platform transition, employee training and data analysis of ELeads Sales CRM for all dealerships.Administrator of More Than Rewards CRM for all dealerships.

  • Marketing Manager

    • Dec 2012 - Mar 2014

    Created and implemented Blue Ridge Harley-Davidson marketing plan comprised of sales driven customer engagement events, community outreach events, weekly electronic communications, and in-store POP promotional materials.Managed dealership social media channels and website content to create brand awareness and customer engagement.Representative for dealership in all public relation initiatives to create brand awareness. CRM management and customer liaison for loyalty rewards program.

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  SW FL Muscular Dystrophy Association

  • Fort Myers, Florida Area

  • Executive Director

    • Mar 2003 - Feb 2012
    • Fort Myers, Florida Area

    Led and developed district office including full time staff, temporary employees and volunteer committees to achieve annual budgetary fundraising goals successfully.Utilized value selling techniques to enhance revenue development including prospect portfolio development, enhancement of existing sponsor relations, committee development and major gifts cultivation.Analyzed office operating budget and annual district fundraising projections reporting to regional and national office.Responsible for website content, social media, digital reputation and community event calendar management.Created content and designed weekly newsletter publications for sponsors and MDA families quarterly.Produced local MDA Telethon segments including MC scripts, video vignettes, volunteers and sponsor presentations.Official spokesperson for all media, community and public government meeting appearances including crisis management.

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  Clear Channel Radio

  • Fort Myers, Florida Area

  • Non Traditional Revenue Manager

    • Feb 2001 - Feb 2003
    • Fort Myers, Florida Area

    Created and executed special events for the five radio stations in the Clear Channel SW Florida family.Created and managed vendor and sponsorship relations for all special events.

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  Ocean Resorts

  • Daytona Beach, FL

  • Director of Marketing

    • Mar 2000 - Jan 2001
    • Daytona Beach, FL

    Monitored two million dollar advertising budget for the five resorts in the Ocean Resorts family. Designed individual resort publications to promote amenities of each property. Created special events to promote room sales for all Ocean Resorts properties.

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  Shoney's Restaurants & Franchising

  • Louisiana

  • Marketing Manager

    • Mar 1999 - Mar 2000
    • Louisiana

    Managed corporate marketing and advertising campaigns for 19 restaurants in Louisiana. Created public relation and grass root marketing campaigns for each restaurant within their respective communities.

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  ATP Tour, Inc.

  • Ponte Vedra, FL

  • Public Relations Manager

    • Jun 1997 - Dec 1998
    • Ponte Vedra, FL

    Facilitated interview requests and distribution of press releases for men’s professional tennis tour.Assistant Editor International Tennis Weekly.