Experience

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  Lieberman Consulting Inc.

  • Owner

    • Mar 2003 - Present

    Lieberman Consulting Inc. delivers solutions in consumer and business-to-business event sponsorship development, sponsorship sales and service, event development and management, consumer marketing, and project management. With a proven ability to facilitate and support new sales and marketing initiatives, build work teams, execute plans, and exceed business objectives, Lieberman Consulting Inc. provides both retainer and project-based solutions for a wide variety of clients. Current and/or former clients include the Ventura County Fair, California Strawberry Festival, Santa to the Sea Half Marathon, Harmony Festival, Antelope Valley Fair, Amgen Tour of California (Anschutz Entertainment Group), Ventura County Star, College of the Desert Street Fair (Alumni Association), Los Angeles Newspaper Group, La Opinion, Camarillo Art & Jazz Festival, Santa Barbara County Fair, and the Santa Maria Valley Strawberry Festival.

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  101communications

  • Group General Manager

    • Mar 2000 - Mar 2003

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  Los Angeles Times

  • Director, Consumer Events

    • Jun 1978 - Mar 2000

    Developed and managed a 16-person department charged with creating large-scale consumer events tied to Los Angeles Times' editorial, marketing, and community outreach initiatives. Directed the launch of a series of groundbreaking community outreach event initiatives, including: Investment Strategies Conference Festival of Books (event management) Festival of Health Small Business Strategies Conference Career Days Employment Expos Los Angeles Times Travel Show Management oversight on all aspects of event development, including business plans, budgets, sales, marketing, operations, vendor relations, advisory committees, and media relations Developed evaluation process and chaired a cross-organization Marketing Committee that drove the strategic direction, contract negotiation, and activation of all corporate event sponsorships Supported sales and marketing business objectives through the design and development of internal and external meetings and events, including: Awards programs Sales kickoffs/rallies Offsite retreats Trade shows Product launches Client entertainment functions Directed the creation of effective marketing campaigns across print, online, broadcast, direct marketing and outdoor channels, collaborating with designers, copywriters, and external vendors Worked with advertising agencies in multi-media campaign development and media placement