Experience

• 

  BMC

  • Switzerland
  • Sporting Goods Manufacturing
  • 200 - 300 Employee

  • Senior Digital Business Development Manager

    • Jan 2023 - Present

    My role is to drive strategic initiatives that enhance company processes. I focus on leveraging digital tools to automate operations, ensuring streamlined and efficient workflows that contribute to the company's growth and success. Collaborating closely with the development team, I lead and oversee the implementation of innovative digital solutions, driving the company's digital transformation. This includes, for example, leading a digital data project in PowerBI to enhance data-driven decision-making. Additionally, I have supported the successful migration of various new websites, contributing to our new e-commerce business strategy by constructing integrations and defining business processes.

  • Digital Business Development Manager

    • Jan 2022 - Dec 2022

    AI oversaw strategic projects focused on enhancing our digital tools and the B2B platform, driving technological progress and streamlining operations for improved efficiency. Additionally, I played a pivotal role in supporting various new website projects for our three brands. My responsibilities also encompassed training and mentoring employees in implementing these digital endeavors, and actively contributing to enhancing the company's overall digital business performance through continual process refinement.

  • Project Manager Business Development

    • Nov 2019 - Dec 2021

    I led projects focused on digital tools like the implementationof a new Magento B2B platform and a digital retailer order tool based on the SAP business cloud platform. I supported various initiatives to explore new business potential and trained staff in implementing digital projects.

  • Market Manager Scandinavia

    • Dec 2014 - Nov 2019

    I oversaw the transition of markets from distributorship to direct operation, evaluated business potential, and implemented profitable business models while recruiting and leading the sales team. I successfully grew brand presence, managed pricing and commercial conditions, and conducted key dealer visits. I also excelled in reporting, sales analysis, forecasting, and cost center control

  • Global Sales Coordinator

    • Aug 2012 - Nov 2014

    I effectively facilitated communication and collaboration among cross-functional teams, including outside sales, product management, supply chain, and internal sales departments. I played a pivotal role in forecasting and purchase order management, ensuring accurate reporting and sales control. Additionally, I took the lead as a project manager for the Retail Expo.

• 

  H&M

  • Sweden
  • Retail
  • 700 & Above Employee

  • Area Controller

    • Jan 2010 - Jul 2012

    I oversaw retail operations in the West Switzerland/Ticino region and later in the Bern/Basel/Lucerne region. My responsibilities included budgeting and performance tracking for sales, hours, sales per hour (SPH), and labor costs. I conducted staff planning, optimized processes, and controlled costs. Additionally, I performed in-depth analyses of sales, costs, and concepts to maximize profitability. I ensured proper product distribution per store and minimized markdown costs. In this role, I also managed store renovations and new openings, trained new Area Controllers, and led the Store Scanner project to enhance store efficiency.

  • Trainee Program

    • Sep 2008 - Dec 2009

    Store ManagerI served as a Store Manager for the Bern branch located at Spitalgasse 4 from March 2009 to December 2009. In this role, I managed a team of 25 employees, overseeing daily operations and ensuring exceptional customer service.Sales Advisor Trainee - Department Manager Trainee - Store Manager TraineeFrom September 2008 to February 2009, I participated in an intensive training program that covered Sales Advisor, Department Manager, and Store Manager roles. This program equipped me with the necessary skills and knowledge to excel in various retail management positions.

• 

  Swiss Cycling

  • Switzerland
  • Spectator Sports
  • 100 - 200 Employee

  • Leiterin Marketing und Kommunikation

    • Dec 2007 - Aug 2008

    Sponsorenbetreung, Marketingplanung, Events.Pressekonferenzen, Medienmitteilungen, Newsletter.Projektleitung im Bereich Bewegungsförderung und Talentsuche.Stellvertretende Geschäftsführung.Vorbereitung Olympische Spiele Peking 2008 (Disziplinen Rad Strasse, Mountainbike, Bahn und BMX).

  • Sportkoordinator BMX

    • Apr 2007 - Nov 2007

    Delegationsleitung für Welt- und Europameisterschaften, Organisation, Logistik.Koordination im Bereich Rennkalender, Trainingslager der Nationalmannschaft, Ausrüstung, Sportmedizin.Vorbereitung Olympische Spiele Peking 2008 (Selektionsprozess).Projektleitung Kilometertest und Cyclopark

• 

  Keyser & Mackay

  • Zürich

  • Sachbearbeiterin Buchhaltung

    • Jul 2005 - Aug 2006
    • Zürich

    Selbstständige Führung der Buchhaltung.
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