Experience

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  Samsung Electronics Nordic

  • Oslo, Oslo, Norge

  • Key Account Manager

    • Oct 2022 - Present
    • Oslo, Oslo, Norge

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  Porter AS (Porterbuddy)

  • Oslo, Oslo, Norge

  • Marketing Manager | Porterbuddy & Instabox

    • Nov 2020 - Oct 2022
    • Oslo, Oslo, Norge

    In my job as Marketing Manager, I am the voice of the brand and responsible for building the Porterbuddy & Instabox brand in Norway.Key Responsibility, but not limited to: •Developing marketing strategies to increase market share and recognition in Norway.•Main Media contact and in charge of managing communication initiatives with media personnel.•Set the PR Strategy and ensure share of voice.•B2C & B2B 360 Marketing activities.•Building best practice cases with strategic retail partners - GTM planning, Execution and ROI Analysis.•Main contact with the media agency and responsible for optimizing media investments and ensuringeffective campaigns that align with company OKR´s.•Updating and controlling all social media channels (Facebook, LinkedIn, Youtube, Instagram)•Responsible for building and follow up the marketing budget.•Responsibility for Porterbuddy.com (A/B test, conversion, Google Ads)•Writing strategy briefs for media agency and creative team.•Market/consumer research.

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  L'Oréal

  • Oslo, Oslo, Noreg

  • Market Brand Manager | Maybelline & Essie

    • Nov 2019 - Nov 2020
    • Oslo, Oslo, Noreg

    In my job as Market Brand Manager I ensure the local implementation of the Brand plan, from launch plan execution and pillar plan to retailer differentiation and activity plan. Further on I am the voice of the brand in the country, key contact for the Sales team and the face of the brand in front of the retailer. Key Responsibility: • Business responsibility for Maybelline & essie• Building and execution of 360◦ local launch plans (offline/online) and animation/campaignactivities per client.• Creating opportunities for customer sell-out growth in value and volume.• Identifying brand opportunities on a country level• Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)• Participate in category discussions / analysis / projects• Localize launch plan and maintain pillar growth• Pricing of new products• Orchestration of marketing campaign at retailer level• Promo plan at brand level adapted to each retailer• Launch sizing (FCST)• Ensure assortment priority at retailer level• Brand performance analysis at market level• Point of contact with sales + trade meeting• Responsible for building and follow up of the local brand budget

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  Samsung Electronics Nordic

  • Sweden
  • Computers and Electronics Manufacturing
  • 400 - 500 Employee

  • Channel Marketing Lead IM, B2B &B2C

    • Sep 2018 - Dec 2019

    In my job as Channel Marketing Lead, I was responsible for marketing business planning with key operators and customers: yearly, quarterly channel and monthly activation planning with customer and sales both in B2C and B2B. Responsible for understanding the business strategy for the given customers, as well as key consumer and shopper strategies.Together with sales set the omni-channel strategy and secure best presence and mix of activations for given product groups and customers. Ownerships of Samsung branded presence online and in-store in given reseller.• Set the GTM strategi when product launches with operators/reseller• Developing marketing strategies to increase market share and product recognition in Norway.• Planning and executing B2C & B2B marketing activities such as 360 campaigns, ATL and BTL with key operators.• Optimizing Samsung's share of voice in online and offline channels, regarding both communication, sales and promotion.• Increasing Samsung's share of voice in customer advertising (SoMe, Programmatic, SEO, webpage & in- Store)• Creating opportunities for customer sell-out growth in value and volume. • Implementing strategies to get growth of in-house value share.Product launches: Galaxy Fold, Galaxy S10lS10+, A-series and wearables

  • Social Media Community Manager

    • Jun 2017 - Sep 2018

    In my job as Social Media Manager, I was responsible for Samsung´s social media channels. Key responsibilities:• Responsible for creating and implementing a new Instagram strategy for Samsung Norway•. Updating and controlling all social media channels (Facebook, LinkedIn, Youtube, Instagram)• Content adaptations for all channels• Providing engaging texts for social media accounts• Publish content on SoMe channels, including QA• Statistics and reporting• Local content coordinator• Consumer dialogue • Coordination of technical customer support issue

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  Handelshøyskolen BI

  • Norway
  • Higher Education
  • 700 & Above Employee

  • Studentrepresentant i klagenemnda

    • Oct 2016 - Feb 2019

  • Student Teaching Assistant - Marketing

    • Aug 2016 - Aug 2017

    Supervisor in marketing for bachelor students at BI Norwegian Business School.

  • Student Assistant - Department of Communication and Social Relations

    • Oct 2016 - Jun 2017

    Press releases, content production and web publishing (BI.no)

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  SBIO

  • Oslo

  • Head of Academic Relations

    • Jan 2017 - Jan 2018
    • Oslo

    Head of Academics is responsible for the control and quality assurance of the academic offer at BI Norwegian Business School in Oslo. This involves daily coordination of the subject coordinators in each academic association and ensuring that the bachelor chamber (bachelorkammeret) is operational. The Head of Academics also represents SBIO in the Collegium, the Education Affairs Committee, and the Forum for Class Representatives.

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  Babyshop Norge

  • Oslo-området, Norge

  • Sales

    • Aug 2010 - Jan 2016
    • Oslo-området, Norge

    Customer care, sales and merchandise buyer

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  Mynewsdesk

  • Oslo-området, Norge

  • Internship | Assistant Marketing Manager

    • Aug 2014 - Nov 2014
    • Oslo-området, Norge

    ● Assisted marketing manager with various daily tasks● Market research● Planned events● Created and translated content● Used social media and social media advertising● Analyzed marketing campaigns