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Experience

  • FORTIUS AG
    • Zurich, Switzerland
    • Marketing & Loyalty Director
      • Jul 2023 - Present
      • Zurich, Switzerland

      ▪ Global team lead for strategic and operational Marketing (FORTIUS & key projects Olympic Games Paris 2024)▪ CRM, Data Analytics & Loyalty Programme development▪ Product and Business Development

  • DAIMANI
    • Zürich und Umgebung, Schweiz
    • Marketing & Loyalty Director
      • Jan 2019 - Jun 2023
      • Zürich und Umgebung, Schweiz

      • Global lead of strategic and operational Marketing & CRM (B2B & B2C) with team responsibility• Brand identity, lead generation and customer activation at a first year start up• Communications and launch of cloud-based marketing solution

  • Travel Addict Inc.
    • Traveling from Mexico to Ecuador
    • Heading West
      • Jan 2018 - Sep 2018
      • Traveling from Mexico to Ecuador

      Sustainability | Diving | Trekking

  • AccorHotels
    • Zürich Area, Switzerland
    • Loyalty Marketing Manager
      • Feb 2015 - Dec 2017
      • Zürich Area, Switzerland

      • Loyalty & CRM strategy and implementation for Switzerland (B2C)• On- and offline Marketing with budget responsibility • Employee training and digital transformation projects

  • Travel Addict Inc.
    • Traveling from Russia to Australia
    • Heading East
      • Jun 2014 - Dec 2014
      • Traveling from Russia to Australia

      Culture | Meditation | Food

  • EF Education First
    • Zürich und Umgebung, Schweiz
    • Sales Coordinator
      • Sep 2011 - Jun 2014
      • Zürich und Umgebung, Schweiz

      • Direct sales and customer service for long term language products (B2C) • Strategic and operational development of loyalty programme for Switzerland • Project management and Marketing

  • Advantis Insurance Consulting
    • Zürich und Umgebung, Schweiz
    • Junior Consultant
      • Sep 2005 - Dec 2007
      • Zürich und Umgebung, Schweiz

      • Insurance counseling and client administration (B2B)• Acquisition and business development support

Education

  • 2020 - 2022
    ZHAW School of Management and Law
    Master of Advanced Studies (MAS), Customer Relationship Management
  • 2017 - 2017
    ZHAW School of Management and Law
    CAS Behavioral Insights for Marketing
  • 2008 - 2011
    Hochschule Luzern
    Bachelor of Science (BSc), Business Administration
  • 2002 - 2005
    Kantonsschule Hottingen
    High School, Commercial & Higher Vocational Diploma

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Industry Focus. “Entertainment Providers”

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