Okay, let’s tackle this. So Martin Noel has 37 years of experience in sales, which is a long time. He worked for Gordon Food Service, which is a large company in the food industry. His experience includes roles like customer development specialist, sales management, and account management. These roles are in demand, especially in the food industry. However, his experience is not in a technical field like software development or engineering, which tends to pay more. Plus, he retired, which might affect his willingness to take on new projects or negotiate higher pay. Considering these factors, I estimate his hourly rate to be around $75, which is a reasonable rate for a sales professional with his experience and in the food industry.