Okay, let’s break this down. Martin has a unique combination of skills in intellectual property, strategy, and entrepreneurship, which are in high demand. As an owner of an intellectual property consulting firm, he has likely developed strong negotiation skills through contract negotiation experience. M&A experience is also valuable. Given his expertise in e-commerce and start-ups, he could command a premium rate. However, considering his role as a consultant rather than a lawyer or patent expert, his rate might be lower than that of a patent attorney. Looking at industry benchmarks, intellectual property consultants with similar experience can earn between $100-$200 per hour. Taking into account his entrepreneurial background and e-commerce expertise, I’d estimate his rate to be around $125 per hour.