Bio
Experience
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Consultant
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Jan 2014 - Present
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Yangon - Bangkok
Markets: Myanmar, Thailand, VietnamPractising Market Research, Stakeholder Research, Employee Engagement, Brand Strategy, Public Relations, Corporate & Marketing Communications - ATL Advertising, Corporate Identity & Systems... with a Corporate Branding focus as the 'mother ship'.Currently I am working with a number of investment consortia/ government entities/ private entrepreneurs/ multinationals/ public companies in SouthEast Asia.Brand Identity is the sensory facet of the Brand Entity that influences allstakeholders' interactions with that community through a solar system of gravity hub touchpoints.
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MPL
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Exchange Tower, Sukhumwit Road, Asok, Bangkok Thailand
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Freelance Indulgences
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Feb 2009 - Jul 2014
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Exchange Tower, Sukhumwit Road, Asok, Bangkok Thailand
Presentation skills coaching - Bangkok, mostly Japanese Executives yet many othersEditorial at JICA (Japan International Co-Operation Agency), greffe of the Embassy of Japan.INTERPRETER and Fixer, French-Thai-English, for :-1) ItalianThai PCL 2) VINCI-Eurovia S.A. 3) Rail AustraliaSaraburi province & Nakhon RatchasimaSimultaneous & consecutive interpreting, analysis of engineering & machine tooling requirements in heavy, industrial Railway Construction environment : -
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SAS CDG
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Paris, Roissy-CDG Airport
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Executive Coach
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Jun 2006 - Feb 2009
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Paris, Roissy-CDG Airport
Communications coaching w/ logistics, airport staff & flight crew.Pilgrim's UK 'Group Psychodynamics' training, June 2007, 18 hours.TOEFL training course, June 2006, 45 hours.
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BrandSky Ltd.
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72 New Bond St, London W1S 1RR UK - 69 Rue du Fbg Poissonière 75009 Paris France
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MANAGING DIRECTOR, BrandSky Ltd. Clients: UAC (Aviation), AUBADE (Lingerie), RIDLEY (Motorcycles)...
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Jan 2005 - May 2008
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72 New Bond St, London W1S 1RR UK - 69 Rue du Fbg Poissonière 75009 Paris France
Clients incl. but not limited to : -UAC United Aircraft Corportation (Russia):Brand Architecture, Pitch Win, Launch Brandhttp://www.uacrussia.ru/en/AUBADE Lingerie (France)Visual Merchandising (retail property) guidelines,launching "Art d'Aimer (Essence)" store conceptaubade.com/Boutiques+Aubade/L’Esprit+L’Art+d’AimerRIDLEY American Motorcycles (USA)Organise & Conduct Pan-USA research, Launch Brand Identity, plus Brand Visual Universehttp://www.ridleymotorcycle.com/STONEGATE - HOGAN Real Estate (USA)Naming Luxury Condo Development in Southern USA, Consulting on Brand Identity Implementationhttp://www.hsearchitects.com/showing-off/mixed-use/the-centennial-on-the-canalBERMUDA YACHT CLUB (Bermuda, North Atlantic)Managing Advertising & Print Materials for King Edward VII Gold Cup yacht race, 2005http://www.youtube.com/watch?v=EXh-bjMUZF0MINALE DESIGN STRATEGY (France)Executive Research & Complete Company Repositioninghttp://www.minaledesignstrategy.com/GREAT WHITE Petroleum (USA)Launch Brand Identityhttp://www.greatwhiteenergy.com/PROPAGANDA Communications Agency (UK)Brand Repositioning Workshop re the agency itselfhttp://www.propaganda.co.uk/COGNAC DUPUY (France)Commissioned for Export Brand Repositioning & New Product Developmenthttp://www.cognac-dupuy.com/Dassault Aviation (France)Supporting pitch with partner agency Nextage, Paris, Fr
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Investors Guaranty Gmbh - Oklahoma City USA
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9225 Lake Hefner Pkwy, OKC 73120 USA - Militärstr. 84, 8004 Zurich, Switzerland
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DIRECTOR, Global Brand Strategy
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Sep 2001 - Jan 2005
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9225 Lake Hefner Pkwy, OKC 73120 USA - Militärstr. 84, 8004 Zurich, Switzerland
Reinsurance Group - 80 Subsidiaries/ affiliates globallySpent first 6 months defining & illustrating group structure, ethics and objectives, in collaboration with Board of Directors (Zurich) and influential member company investors/ protagonists.Remainder of time expressing these Brand-Strategic components through mouthpiece member companies across globe.== Worldwide Responsibility for Marketing CommunicationsStrategy & Implementationacross all media : -Corporate Identity for startups/ acquisitions/ rebrandsPrintWeb Site design, PR management, Events managementCGI + TV Corporate Video ProductionAdvisory Board Member, overseeing all global marketing communications, BtoB focus.Organizing the :-King Edward VII Gold Cup Yacht Race (N. Atlantic) andRoyal New Zealand Ballet Company - UK débutwww.investorsguaranty.com/
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FutureBrand AG - Düsseldorf Germany
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Schloss Elbroich, Am Falder 4, Düsseldorf 40589 Germany
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BOARD DIRECTOR - Consulting
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Apr 2001 - Sep 2001
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Schloss Elbroich, Am Falder 4, Düsseldorf 40589 Germany
Co-ordinated successful business pitch for KARSTADT retail account, wrote strategy for WELLA haircare win, plus final resp. for project delivery - all clients incl. SARA LEE, HENKEL.S.PELLEGRINO induction to new agency partner.Agency relocation from Duesseldorf > Hamburg. On the way to Hamburg, like so many before, one landed in the USA.http://www.futurebrand.com/
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IG DESIGN SA
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3b, Rue de l'Eperon, 75006 Paris France
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INTERNATIONAL ACCOUNTS DIRECTOR
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Nov 1998 - Mar 2001
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3b, Rue de l'Eperon, 75006 Paris France
Brought in three majors, managing and growing these accounts.NESTLE Waters account was biggest in agency's history. Ultimately we made the first presentation of the S.PELLEGRINO brand to NESTLE Waters' Board of Directors,that is when S.PELLEGRINO became LBU (lead business unit) with greater investment than PERRIER.S.PELLEGRINO Mineral Water (Italy)BAYER Pharma (Germany)SCHWARZKOPF Cosmetics (Germany)www.igdesign.com/
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Team Créatif
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89 Rue de Miromesnil, 75008 Paris France
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INTERNATIONAL ACCOUNT MANAGER
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Nov 1995 - Nov 1998
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89 Rue de Miromesnil, 75008 Paris France
Consolidated learning on how to research, compile, and write brand strategy - launching it as a team of 12 under guidance of the CEO, relative to WHISKAS global relaunches 1996 and 1998.Worldwide management for both M&M MARS and DANONE/ DANNON:Multidisciplinary project co-ordinaton on WHISKAS, KITEKAT, PEDIGREE PAL, and others.International research attendance and reportingBrand Strategy planning incl. for DANONE/ DANNON.http://www.team-creatif.com/
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Design Bridge - London UK
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18 Clerkenwell Close, London EC1R 0QN, UK
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INTERNATIONAL PROJECT CO-ORDINATOR
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Apr 1994 - Nov 1995
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18 Clerkenwell Close, London EC1R 0QN, UK
Starting as personal assistant to the Client Services Director, ended up co-ordinating specific live international project segments, together with tracking and successfully participating in sales.Other functions incl. serving as PR and HR contact person.Sales activities incl. acquisiton of new business:Kraft Marabou ASSuchard-Schokolade AGhttp://www.designbridge.com/
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Time Lord
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1900 - 1979
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Education
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2006 - 2007AIR FRANCE Pilot School
LFFP - Degree of Altitude, Identified Flying Objects -
2001 - 2002Seattle University
Bsc (acc:), International Management, major Marketing -
1993 - 1994The COLLEGE of LAW, London
CPE, Postgrad Law -
1989 - 1993University of Bristol
BA Jt Hons 2:1, Modern Languages -
Berufsschule & Bildungszentrum St. Veit an der Glan
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