Experience

• 

  LeedsBID

  • United Kingdom
  • Non-profit Organizations
  • 1 - 100 Employee

  • Director of Brand & Innovation

    • Apr 2023 - Present

  • Head of Marketing, Communications & Brand

    • Sep 2015 - Present

    City centre business improvement district, shaping the place marketing strategy to deliver and raise the standards of the Leeds welcome, experience & business voice & driving the profile of the city nationally & internationally as an outstanding destination.

• 

  Leeds International Festival of Ideas

  • Leeds, United Kingdom

  • Festival Director

    • Jan 2017 - Present
    • Leeds, United Kingdom

• 

  Leeds City College

  • Head of Marketing & Communications

    • Jun 2010 - Sep 2015

    The Senior leadership responsibility for sales, marketing and communications strategies, commercial development and brand management in a high target environment. Strong senior management experience of leading corporate change and transformation in both commercial industry and public sector setting, achieving 9 awards against a backdrop of driving efficiencies to achieve goals, through a 4 year period of continuous budget reduction, reducing costs by £400k over 5 years. • Excellent leadership skills and direct line management responsibility for in-house sales & marketing team of 23 including core marketing operations, Comms/PR, graphics & digital designers and events team.• Strategic responsibility for creating the Marketing Strategies & operational plans including digital and social media, customer service, campaigns and communications plan.and Business/Employer engagement, ‘above and below the line’ Marketing & Communications delivery to both the internal and external marketplace and environment, primary contact representative for media, figurehead and leader of sponsorship & strategic partnership development.• Experience and responsibility for overall budget od £1.1m• Strategic Organisational leader as part of Senior Management team (since June 2010)• Confident & bold decision maker and proactive implementer.• Highly sophisticated & accomplished relationship marketing, partnership building and networking skills.• High level interpersonal, communication and presentation skills, including delivering keynote conference speeches, seminars, leading marketing & management training and acting as m.c./compare/chairman at large public events, debates and ceremonies.- Creating & implementing new building launches, multiple stakeholder engagement plans

• 

  Park Lane College, Leeds

  • Marketing Manager

    • Nov 2004 - Apr 2009

    Creating and leading the sales & marketing plans for the collegeTarget setting and commercial activity programmes to achieve recruitment and employer engagement income Developing and promoting the College brand to key marketsCreative direction over in house marketing team of 10, producing full suite of marketing materials, corporate literature and communications toolsManaging events plan, celebration, promotion and launch events

• 

  EMI Music

  • United States
  • Musicians
  • 700 & Above Employee

  • Regional Sales & Promotions Manager

    • Apr 1998 - Oct 2004

    Managed a field based sales & promotion team responsible for pre-promotion of new products/artist releases, to pre-planned sales targets and promotional schedule which I was part of creating as a member of the 3 strong field management team.

  • Sales & Promotion Executive

    • Apr 1995 - Apr 1998

    Pre awareness promotion and pre- sales of new release records, singles and albums and supporting radio, live performance and regional promotional tours.