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Martin Boucher
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French Native or bilingual proficiency
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English Full professional proficiency
- Social Media
- Marketing Communications
- Strategic Communications
- Web Development
- Public Relations
- Show all
Bio
Experience
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Canada
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Government Administration
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300 - 400 Employee
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Director, Government Digital Communications
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Nov 2017 - Present
Leader, Digital Transformation of Government CommunicationsQuébec.caDigital Communications GovernanceQuébec Government UX LabDigital Communications Training ProgramAmbassadorship and Talent OutreachDigital Marketing and Social Media
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Digital Communication Advisor
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May 2017 - Nov 2017
Developed a government-wide implementation plan for the Digital Transformation of Government Communications StrategyDeveloped a business case (financial impact and optimization)Developed a Government Digital Communications Governance Model
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University Lecturer
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Dec 2022 - Present
Digital communications & project management
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Canada
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Higher Education
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700 & Above Employee
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University Lecturer
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Sep 1999 - Dec 2021
Lecturer (graduate studies and continuing studies) in digital transformation, public communications and political science.
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Research and Innovation Communications Director
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Apr 2015 - May 2016
Government RelationsExternal RelationsInstitutional CommunicationsMarketing, Brand Management, Development Communications. Oversees and participates in developing communications plans and approves tactical elements. Ensures consistency of ULaval's messages to respective target audiences.
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Digital Communications Director
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Mar 2003 - Apr 2015
Developed and implemented the University-wide Digital Communications StrategyCreation of Ulaval.ca, university’s main Website (30 M page views, annually)Developed an in-house digital agency (10 people)Developed and implemented a unit website integration plan in ulaval.ca (150 websites integrated)Developed a web communication training programDeveloped and implemented the first-ever University Visual Identification StandardsConducted 4 marketing communication campaigns aimed at prospective students
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Interim Director of Communications
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Feb 2013 - Apr 2013
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Institut national de la recherche scientifique (INRS)
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Quebec, Canada
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Director of Communications
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May 2016 - May 2017
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Quebec, Canada
Reported to the Rector’s Office. Provided institutional leadership in the development and implementation of communication, public affairs and promotion strategies intended for internal and external audiences (media, scientific community, prospective students, donors, partners and governments)
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Founder/president
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Apr 1994 - Mar 2003
- Conducted business start-up operations- Recruited business partners- Ensured general administration and strategic planning tasks- Leaded business development and client relations (Québec City and Montreal)- Managed over 1 000 client projects
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Education
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1993 - 1996Université Laval
Bachelor's degree, Communication -
2013 - 2013
University of San Francisco
Internet Marketing Studies (online), scolarité seulement -
2012 - 2013
Université Laval
Manager training program, Human Resources Management/Strategic planning -
1991 - 1993
UQTR - Université du Québec à Trois-Rivières
Bachelor's degree (B.A.A.), Business Administration -
Séminaire Saint-Joseph (Trois-Rivières)
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Industry Focus. “Government Administration”
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