Experience

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  LoKation® Real Estate

  • Miami/Fort Lauderdale Area

  • REALTOR & DESIGNER CONSULTANT

    • Jun 1980 - Present
    • Miami/Fort Lauderdale Area

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  art{e}decimo LLC

  • Los Angeles / New York / Miami / South America

  • Fashion Ambassador and Entrepeneur

    • 2010 - Present
    • Los Angeles / New York / Miami / South America

    "Having known Martha Luz personally, I can offer my highest recommendation for this person of excellent character. She is an energetic and highly motivated individual that would be an asset to any organization with which she may be engaged. She is a person of great integrity and loyalty that is not easy to find."Neil CarverFormer South Miami Mayor"Martha Luz is an incredible being, a thirsty professional, always looking for the latest things...specializing in trends that make sense, she was born to do that. She's an endless University, and infinity library of knowledge...leads, links to the world of color, shapes, philosophy, fashion, life..."Cecilia ZalazarPerry Ellis Chief Creative Director"Ms. Villarraga is a resourceful, creative and solution oriented person who is frequently able to come up with the new innovative approaches to her design projects. On the interpersonal side, she gets along extremely well with stuff in her supervision as well as colleagues at her own level. She's highly respected, as both a personal and a professional, by employees, suppliers and customers alike."Leticia RubioChampion C9 Womens and GirlsSenior Technical Designer

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  Ralph Lauren Luxury

  • Ft.Lauderdale, Florida

  • Fashion Stylist , Consultant and Visual Merchandising

    • 2010 - 2012
    • Ft.Lauderdale, Florida

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  Perry Ellis / Isaco International

  • Miami, Florida

  • Senior Designer / Fashion Trend Manager

    • 2008 - 2010
    • Miami, Florida

    Perry Ellis, Callaway. Cubavera, Nike Swim and Gotcha.Highlight high level overall direction from the European and High End Market. Cover key trends that cross lines and brands; i.e., plaids vs. stripes, new preppy, print direction, silhouette emphasis and color forecast. Focus on color and design trend direction for lifestyle categories representing and delineating: Neo, Traditional, Golf and Latin-cover all wearing occasions:Key items and Must Haves. Work with NY, CA and MIA design and sourcing teams, to target key initiatives and development highlights; in conjunction with Design Marketing and Sourcing. Publish initiatives in the company newsletter to highlight “What is happening in Design”. Coordinate trend services to present Trend Forecast to the teams i.e. Cotton Inc, WGSN, Stylesight, Doneger, Peclers, Trend Union, Italian Lab, OPR, Color Portfolio etc."I have been MarthaLuz's immediate supervisor. I found her to be consistently pleasant, tackling all assignments with dedication and a smile.Beside being a joy to work with, Martha Luz is a take charge person, who is able to present creative ideas and communicate the benefits. She has succesfully created and implemented several design initiatives for our company that have resulted in increased revenue.We saw great progress in our color, trend presentations, and the development of fashion right design concepts into our branded apparel lines. The implementation of this initiative with the direct result of Martha Luz ability to work with an entire team of designers and merchandisers to execute her creative direction. Martha Luz assumed a leadership role in developing a team environment within design, inspiring and motivating everyone she came in contact with. Martha Luz consistenly works with the total company best interests in mind, and was always looking for ways to positvely impact the bottom line. She will be a great asset to any organization." Gary RubinPerry Ellis Internat. Design Senior VP

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  Lord Daniel Sportswear

  • Ft.Lauderdale, Florida

  • Head Fashion, Graphic and Textile Designer

    • 1999 - 2008
    • Ft.Lauderdale, Florida

    Lord Daniel, Cotton Traders and Astra.In charge of Sportswear and Golf line development collections. 2005 Designer of the year award. Designing textiles, woven and knit patterns, prints, knit jacquards, and presentation boards. Graphic Design work: logos, labels, hang tags, packaging and catalogues. Selecting color trend palette, combinations and applications.Overseeing design team: lab dips, strike offs approval and salesman samples; meeting with specific clients to work on corporate accounts and private labels.Communicating with overseas vendors, manufacturers and mills. Traveling USA, Europe and South America: shopping samples, attending Fashion Forecast and Seminars and Exhibiting Shows. Assisting Management in Advertising, Marketing and Merchandising."As a Head Designer, Martha Luz has managed to work with most of our major accounts providing exclusive products that have been an incredible factor in continued growth of our company. She designed not only for our extensive Sportswear Lines, but created outstanding products for our Golf Collections. She is the inspiration of our department.Martha Luz is a well disciplned with a pleasant personality that goes beyond the course requirements in the quality and quantity of her products, putting a lot of extra work to prove her understanding of the market and an excellent eye in the fashion world. She has proven herself to have the creativity necessary to be awarded in 2005 as our Designer of the year. I wholeheartely recommend her to any company seeking these qualities in an individual."Ron LoschiavoLord Daniel Sportswear President

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  Pasarela / Beirut Times

  • Los Angeles, California / South America

  • Fashion Designer, Illustrator and Writer / International Freelance

    • 1996 - 1999
    • Los Angeles, California / South America

    Writing and illustrating fashion articles about Color, Fabric Silhouette and Trend Forecasting. Obtaining perspective on retail and Consumer Trends, Design Direction, Product Development and Creative Marketing.

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  Cheerful International Corp

  • Los Angeles, California

  • Fashion Designer

    • 1993 - 1996
    • Los Angeles, California

    Designing for main floor import manufacturer. Traveling between USA and Overseas."I am the Merchandiser of the Men's Division at Cheerful International Corp where MarthaLuz is currently a Designer. I will rank Martha Luz among the best designer with whom I have worked with in my career. With her South American experience, she bring a fresh viewpoint to the United States Menswear market. She has a strong design sense especially in creating textiles. Her use of color is excellent, and she excels in putting together new interpretations of traditional collections which is the type of product our customers look to us for. Martha Luz is an excellent asset, not only for her design knowledge and capabilities but for her integrity and charming personality as well."Catherine SalterCheerful International Corp. Merchandiser

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  Coltejer

  • South America

  • Print Designer

    • 1991 - 1993
    • South America

    Designing prints patterns for several lines: Women, Men, Children and Home. Traveling South America"Martha Luz Villarraga worked at Coltejer while I was the Fashion Merchandising Director. Her experience, knowledge of South and North American market, and strong color sense in creating and translating any kind of pattern and trend into a marketable product has been an extraordinary asset to the companies she's been working for."Gloria Lucia GomezColtejer Fashion Merchandising Director

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  Desire Etoile

  • Spain / France

  • Textile Designer

    • 1990 - 1991
    • Spain / France

    Designing textiles patterns for exclusive clients and markets. Traveling Europe.