Experience

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  MIT Museum

  • Cambridge, MA

  • Communications Officer

    • Nov 2016 - May 2024
    • Cambridge, MA

    As Communications Officer for the MIT Museum and member of its Management Team, I oversee the Museum’s marketing, creative, and public relations efforts. Upon arrival in 2016, my focus was on lifting and shifting the museum’s profile through refreshed creative; winning exhibition and program promotional campaigns; and systems and reporting mechanisms that work more smartly and efficiently, allowing data to guide decisions. As a result, year-over-year attendance began to grow.All along I have been responsible for establishing communications associated with the opening of a new museum, re-imagined from the ground up. Drawing on my years of experience and know-how to think big, identify and tap into the resources needed, pivot and course-correct along the way (especially when faced with the uncertainty of a pandemic), on Oct 2, 2012 the MIT Museum successfully opened in its new home in Kendall Square.Project work has included: re-branding with the guidance of Pentagram partner Michael Bierut and his amazingly talented team; re-launching a new website with the help of Cogapp, a U.K. based, museum savvy digital firm; communications strategy, including message development and placement; design and execution of a promotional campaign; weighing in on the purchase, and eventually implementation of systems such as ticketing and CRM; market research; and loads of other misc. stuff. Since opening attendance has been climbing and is at an all-time high. The museum has been featured in major publications, visitation to our website is strong and our social media channels are thriving.What a trip it's been.

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  Museum of Fine Arts, Boston

  • Marketing Manager

    • Dec 2005 - Oct 2016

    As Marketing Manager for one of the world’s premier art museums, responsible for growing audiences, focusing primarily on national and international tourist visitation. The MFA welcomes more than 1M visitors annually, approximately one-third of whom are tourists.Tapped as marketing lead on exhibition campaigns. Tasked with developing compelling plans, creative concepts, and managing logistics. When challenged to draw niche audiences, researched, assessed and then reached out to potential partners, proposing winning collaborations of mutual benefit. Develop, launch and manage comprehensive, integrated marketing plans. Direct multi-channel marketing tactics including advertising (traditional and digital), public relations, web content, direct mail, market research, analytics, and paid and organic search to reach and attract visitors.

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  Navigant Performance Group

  • Director of Marketing

    • 2003 - 2005

    Managed staff, budget, and planing for incentive, meeting, and event-management company. Member of leadership team. Designed and implemented plan for department reorganization, managed branding campaign, designed sales tools and presentation materials, and participated in sales pitches for new businessOversaw highly profitable client services area designing "communication campaigns" in conjunction with incentive programs. In first year turned $70k loss into $450k gain. Drove projects from concept to final product while interacting with clients and NPG sales staff. Clients included Quest Communications, T-Mobile, monster.com.

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  Self-employed

  • Consultant

    • 2001 - 2001

    Undertook marketing and communications projects for a variety of clients.

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  Navigant International (formerly Moran Travel)

  • Director of Marketing

    • 1998 - 2001

    Built marketing department from ground up. Responded to RFPs, mapped out strategy as integral part of successful sales team, launched first website and refreshed with content, authored company's newsletter, grew database by 400 percent.

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  Palmer & Dodge LLP

  • Assistant Director of Marketing

    • 1990 - 1998

    Joined newly formed team to market 170-lawyer firm Worked with designers, writers, printers and other vendors to develop and produce collateral materials, assisted with public relations efforts, managed details of well-attended and highly-praised seminars and conferences. Planned and hosted client entertainment events. Regularly made presentations to Client Development and Executive Committees. Supervised staff.