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Bio

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Martha Burman is a seasoned professional with 19+ years of experience in sales, marketing, and operations, including roles at International Trauma Center, Boston Children's Foundation, and Americredit.

Experience

  • Daily Table
    • Greater Boston
    • Associate, Kitchen
      • Jul 2018 - Present
      • Greater Boston

      Help prep and package meals for sale in retail store

    • Consultant
      • Mar 2005 - Present

      Contract consultant whose responsibilities include sales development, sales training, team building, relationship management techniques and CRM strategies for corporate growth. Outside projects have included developing and marketing non-prime and prime financing programs for auto, mortgage, home equity loans/lines and other banking products. Such projects include:• Designing and implementing a direct auto lending program for undocumented immigrants• Converting a design and manufacturing company to a CRM strategy• Creating a functional and operational approach for a world-renown non-profit• Planning a marketing strategy for a credit union to broaden its membership• Producing and applying a course of action for a prime lender to• enter the non-prime auto lending arena and its associated risks

    • Chief Administrative Officer
      • 2012 - 2013

    • Director of Operations
      • 2011 - 2013

    • Consultant
      • 2006 - 2006

    • EVP, Sales & Lending
      • Sep 2003 - Sep 2004

      • Co-operated $2MM/month sub-prime indirect auto lending institution• Recruited, trained, managed, directed sales people and dealer relationship managers in 4 states• Restructured pricing guidelines, new policies and procedures for underwriting and risk• Increased loan volume by 60% and customer base by 45% by identifying new opportunities as well as maintenance of current relationships• Developed sales and incentive program to improve product and customer base• Designed weekly fax blast program between company and customers to improve communications and updates• Created “customer first” sales culture by designing a flexible lending program which could be tailor-made for customer without sacrificing company profits and performance• Responsible for budget development and all client interface: including issues and proposals and loan portfolio management• Instituted SalesForce.com as a way to streamline sales process

    • Regional Vice President
      • Oct 1995 - May 2002

      • Oversaw a client base of 500 and 8 branches in New England regional sales activities including origination, training, and operations• Key member of initiation committee dedicated to improving sales training, including new curriculum; implemented Sales Force Automation in conjunction with training. Sales force became 30% more efficient• Increased customer base by 25% annually • Ensured knowledge of and buy-in to corporate goals, understanding of and commitment to performance metrics through day-to-day coaching and team building; accountability for all program implementation and troubleshooting.• All quarterly and annual sales and portfolio performance goals met or exceeded• Experienced in use of large scale web-based, transactional processes such as CMSI and Cognos

Education

  • Skidmore College
    B.A., Government

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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