Experience

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  In Sync Social Media

  • Los Angeles

  • Founder

    • Jul 2011 - Present
    • Los Angeles

    In Sync Social Media maximizes the business-generating power of web sites, social media, local search and mobile marketing, using the latest platforms, tools, tactics, and techniques to bring new customers and revenues to small businesses.

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  The Smarty Paws, LLC

  • Greater Los Angeles Area

  • Business Owner

    • Feb 2017 - Present
    • Greater Los Angeles Area

    Smarty Paws manufactures and sells high quality dog leashes that are embroidered with words that dogs would say if they could talk. Among the "dog talk" leashes are "I'M THE ONE IN CHARGE!", "RESCUED DOGS RULE!" and "WHO'S WALKING WHO?". A percenta...

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  Tenden Communications

  • Los Angeles

  • President

    • Jul 2008 - Sep 2011
    • Los Angeles

    Communications firm that provided offline and online marketing services to a wide range of clients. Services ranged from the design and creation of traditional printed sales materials and PowerPoint presentations, to full web sites, blogs, email, PR, and social media campaigns, project management...

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  Southern California Association of Governments

  • Strategic Communications Officer

    • May 2002 - Jul 2008

    Led all communications strategy planning and policy initiative impementation for the largest Metropolitan Planning Organization in the nation.Established and championed new project positioning and program branding efforts, elevating perceived value among members, stakeholders, the media and the p...

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  Travel Advisory News Network (TANN)

  • Vice President of Marketing

    • Nov 2000 - Apr 2002

    Application service provider of digital real-time traveler information.Launched the network after first collaborating with the California Department of Transportation and leading media firms to develop the strategic business model for the marketing and sale of real-time traveler information. Succ...

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  Batey Ads

  • President

    • Jul 1999 - Oct 2000

    International Advertising Agency - Headquartered in Singapore.Managed U. S. operations. Clients included the world's top-rated airline: Singapore Airlines.

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  The Partnership

  • Vice President of Marketing

    • Mar 1995 - Jun 1999

    Non-profit corporation promoting advanced transportation technologies.Transformed Southern California into the launching pad for alternative fuel vehicles. Using expert technical and creative writing capabilities and relationship-building skills, designed complete marketing programs and support ...

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  Digital Music Express

  • Vice President of Marketing

    • Mar 1992 - Jan 1995

    Developed integrated marketing department for digital music company. Conducted strategic recruitment, staff education and training and selected appropriate agency partners. Launched a value-focused "Your Music. Your Way" customer acquisition and retentions campaign that slashed churn ...

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  Ruud & Partners Advertising

  • Partner, Director of Client Service

    • Apr 1988 - Oct 1991

    Doubled agency billings to $26M by performing efficient prospecting and delivering targeted brand alignment proposals to senior level executives at Hyatt Hotels and Dole.

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  W. B. Doner Advertising

  • Vice President, Director of Client Service

    • Aug 1985 - Feb 1988
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  Benton and Bowles

  • Vice President, Management Supervisor

    • 1976 - 1984