Experience

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  Curly Girl Candy Shop

  • Salem, Massachusetts, United States

  • Owner

    • Jul 2021 - Present
    • Salem, Massachusetts, United States
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  Pearson

  • United Kingdom
  • Education
  • 700 & Above Employee

  • Service Mathematics - Executive Editor | Senior Acquisitions Editor | Acquisitions Editor

    • 2007 - 2019

    After two and a half years in the K-12 group, I returned to higher education publishing as an Acquisitions Editor for the Service Math list. This comprised titles in liberal arts math, quantitative reasoning (QR) and mathematics for elementary teachers (college students intending to be teachers) worth $43M in annual revenue. I signed, developed and launched two first-edition digital projects, one in liberal arts math and the other in quantitative reasoning. The QR product grew over 520% in just 2 years. This accomplishment is compounded by the fact this was a first-time author and the author was unfamiliar with our online platform. In my editorial role, I led cross-functional teams, including production, design, marketing and media throughout project lifecycle to ensure products were delivered on time and within budget which often included motivating and often mentoring. Mentoring assistants, new editors and new team members is a responsibility I enjoy and take quite seriously. In 2009 I was recognized as Editor of the Year where my biggest accomplishment may have been getting authors unaccustomed to doing extensive revision to truly rethink and revamp the new edition. Perhaps it was rookie luck or not knowing any better as this was my first edition working with this author team but it did set the tone for our work over the next several years. The award was actually based on doubling my list's revenue but I think the author management may have been more difficult.

  • Marketing Manager AP& Electives | Senior Campaign Marketing Manager - Middle & High School Math

    • Nov 2004 - Mar 2007

    I returned to textbook publishing in November 2004 in the K-12 division. Elementary/high school publishing was new to me and significantly different from higher education but in this initial position I was responsible for marketing the AP & Electives books, which were all higher education titles so I was basically a liaison between higher ed and K-12. Eventually I moved on to K-12 campaign marketing which was predominantly for large statewide adoptions in Georgia, Texas, California, Florida, New York, Ohio, New Mexico, and Illinois.

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  Radio Disney

  • Promotions Manager

    • Nov 2002 - Oct 2004

    As you might expect, my work at Radio Disney was incredibly fun. I provided voice talent for on-air client commercial spots and developed in-person advertising/promotional campaigns for clients including a 5-city Child Safety tour for LIberty Mutual that included a BMX bike showcase. I love a mic...

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  ClubTools | Ingenta

  • Boston, MA

  • Marketing Manager for Start-up companies

    • Jan 2000 - Jan 2001
    • Boston, MA

    At both ClubTools and Ingenta I developed the marketing vision for the company and collaborated with design firms to create sales tools, promotional material and convention booth.

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  Allyn & Bacon

  • Began textbook publishing career at Allyn & Bacon (a Pearson company.)

    • Apr 1992 - Dec 1999

    I began my career as an Editorial Assistant to the Psychology editor. At the time the psychology list brought in the most revenue for the company. I was promoted to become a Sales Representative for the territory of Arizona, New Mexico and El Paso, TX where despite the vast geographical expanse o...