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Bio

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Experience

    • Germany
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Head of Innovation
      • Aug 2023 - Present

      As the Head of Innovation at The Delta, my role is to drive corporate innovation by developing practical solutions that simplify complex challenges. Working closely with my exceptional team, we focus on crafting user-centric solutions that also align with broader corporate objectives.Our philosophy revolves around validation and experimentation, ensuring every decision is grounded in data and real-world feedback. By melding user-centric principles with CVP design, we not only meet user needs but consistently surpass their expectations.I specialise in navigating the intricate landscape of corporate innovation, ensuring that each stride we take aligns with strategic objectives.

    • Head of UX
      • Jun 2021 - Aug 2023

      Leading a dynamic team of UX and Product Designers as the Head of UX at The Delta, my focus went beyond creating delightful user experiences. It extended into the realm of corporate innovation, ensuring our design strategies aligned with broader business objectives. We embraced an agile approach for early and later-stage products, validating our design decisions as we progressed.In this multifaceted role, I contributed to product innovation, design, and optimising processes and systems.

    • Platform UI/UX Designer
      • Aug 2018 - Jun 2021

      At JourneyApps, I was the lead UX/UI Designer in the core product team. Our team was responsible for creating, maintaining and improving a platform consisting of features and components used to build responsive apps for Android, iOS and Windows. I explored ways to create great experiences for users and improve their productivity when using apps built with the JourneyApps platform. My processes included user research and interviews, wireframing, prototyping, UI design, usability testing, feature prioritisation and reviewing implemented designs. I advocated for best design practices around the company and always kept the user at the centre of my decisions.

    • Senior UX Designer
      • Jan 2015 - Aug 2018

      At 4i, I collaborated with other designers, developers, analysts, account managers and clients to create optimal software solutions, within predefined limitations.With my methodical approach to projects, strong will to learn, and instinctive leadership skills, I quickly climbed the ladder to a Senior position, broadening my skills and responsibilities along the way. My duties included running and executing UX and UI projects; mentoring junior designers; conducting usability testing; liaising and presenting to clients; creating backlogs; and reviewing builds in preparation for product launches. In addition, I took on the role of Team Lead, where I managed the workflow of projects and scheduled resources across the company.

    • UI/UX Designer
      • Jan 2011 - Jan 2015

      During my freelance years, I honed my skills in logo design, corporate identities, website and mobile application design, social media marketing, illustration, video editing, and more. These formative experiences significantly contributed to my current skill set and work ethic.Mastering the art of simplifying complex structures into easily digestible content, I developed a key characteristic of my design approach. This early career phase taught me how to deconstruct briefs, manage clients, and steer workflow to meet strict deadlines.

Education

  • Stellenbosch University
    Bachelor of Arts - BA, Design and Visual Communications, General

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Industry Focus. “Technology, Information and Internet”

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