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Bio

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Marlo Soriano is a seasoned marketing professional with experience in digital marketing, business development, and customer engagement. She has worked with various companies, including Enliven Housing, FlexiHome Care, Naturely Shop, Monde Nissin Corporation, Rapha Valley, and Unilever. Marlo holds a Master's degree in Marketing from Macquarie University and a Bachelor of Science in Business Administration from University of Saint La Salle.

Credentials

  • 2020 Emerging Marketers Program Mentee
    Australian Marketing Institute
    Jan, 2021
    - Apr, 2026

Experience

    • Australia
    • Real Estate
    • 1 - 100 Employee
    • Marketing Specialist
      • Mar 2024 - Present

    • Marketing and Communications Coordinator
      • Feb 2022 - Mar 2024

  • FlexiHome Care
    • Seven Hills, New South Wales, Australia
    • Client Engagement Coordinator
      • Apr 2021 - Feb 2022
      • Seven Hills, New South Wales, Australia

      ✔ Engaged with potential customers for the organisation✔ Built and maintained lasting relationship with key stakeholders✔ Promoted services and programs of the company through the online and offline channels✔ Organisation's representative to attend expos, forums, and other networking and marketing opportunities✔ Social media management✔ Created and sent monthly newsletter to a broad database using Mailchimp✔ Updated the organisation's website using WordPress

  • Ability Skill-mate
    • Bella Vista, New South Wales, Australia
    • Client Engagement Coordinator
      • Apr 2021 - Feb 2022
      • Bella Vista, New South Wales, Australia

  • Naturely Shop
    • Sydney, New South Wales, Australia
    • Business Development & Digital Marketing Intern
      • Aug 2020 - Dec 2020
      • Sydney, New South Wales, Australia

      ✔ Carried out market research via interviews & achieved new sources or leads✔ Created & managed newsletter & marketing campaigns✔ Created video & social media ads✔ Developed strategies targeted on mothers✔ Cold-Called potential partners

    • Key Account Specialist
      • Sep 2015 - Jan 2019
      • Philippines

      ✔ Acted as a link between the Company and Key Supermarkets✔ Acted as a Business Consultant for Retail Owners & Buyers in terms of setting directions and offering advice in terms of Sales, Marketing, Merchandising and Distribution that will improve and optimise the operations efficiently✔ Manpower Agency Management: Trained and Developed Area Account Coordinators/Supervisors and Merchandisers✔ Project Lead: 2015 Pipeline of Kelloggs|Pringles for Key Accounts in Western Visayas ✔ 100% Achievement of 2016 Sales Commitment 🔥 Promoted to Level 3 KAS and acting Developmental-Key Account Manager (February 2017)✔ Handled SM Hypermarket Chain (Biscuits & Beverage Category - Nationwide)✔ Head Office Negotiator to SM's Retail Buyers and Merchandising Managers in terms of Sales, Marketing, Merchandising, Promotions & Other Chainwide Concerns✔ Cascades Monthly Plans and Projects to Nationwide Counterparts✔ Budget Management & Monitoring✔ Works hand-in-hand with Nationwide Sales, Logistics, Marketing, Brand, Merchandising &Accounting Managers

  • Rapha Valley
    • Region VI - Western Visayas, Philippines
    • Business Consultant
      • Dec 2012 - Sep 2015
      • Region VI - Western Visayas, Philippines

      ✔ Staff Training & Development✔ Implemented New Marketing Programs✔ Social Media & Website Management✔ Managed and Improved the Profitability of the business✔ Implemented New Recipes with Proper Food Costings

  • Unilever
    • Region VI - Western Visayas, Philippines
    • Customer Development Executive
      • Aug 2011 - Dec 2012
      • Region VI - Western Visayas, Philippines

      ✔ Acted as a Business Consultant for Owners and Buyers of Hotel, Restaurant & Caterer Accounts✔ Conducted Cooking Demo to Chefs and Kitchen Staffs for New Products & Menu Concepts✔ Implemented Marketing and Sales Program✔ Managed Distributor's Operations✔ Trained & Developed Distributor Sales Representatives✔ Collaborated with the "Home & Personal Care" Group for Activation Programs

Education

  • 2023 - 2023
    AdSchool Australia
    Copywriting
  • 2019 - 2020
    Macquarie University
    Master's degree, Marketing
  • 2007 - 2011
    University of Saint La Salle
    Bachelor of Science (BS), Business Administration, Management and Operations

Suggested Services

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Industry Focus. “Real Estate”

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