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Marlene Coleman is a seasoned executive with 13+ years of experience in strategic partnerships, concessions management, and business development. She has built strong relationships with industry partners, City Governments, and Airport Commissions, driving revenue growth and operational efficiency. Most recently, she served as Director of Strategic Alliance at Areas Worldwide and Director of Concessions Management at Hartsfield-Jackson Atlanta International Airport.

Experience

  • Areas
    • Miami, Florida, United States
    • Director Strategic Alliance
      • Mar 2023 - Present
      • Miami, Florida, United States

      Marlene is instrumental in building strong partnerships with the industry’s Airport Concessions Disadvantage Enterprise community, professional organizations, City Governments and Airport Commissions.

    • Director Concessions Management
      • Dec 2019 - Dec 2022
      • Atlanta, Georgia, United States

      As Director of Concessions Management at Hartsfield Jackson Atlanta International Airport, Marlene managed a $1B concessions and car rental program. She directed the overall Concessions and Car Rental operations including strategic and space utilization plans development, lease administration, and service delivery.

    • Director Watershed Managment
      • Apr 2011 - Dec 2019
      • Atlanta

      Develop the organization’s strategic performance management plan.Create performance metrics and indicators for the Department of Watershed Management.Advise the Watershed Commissioner on current industry related performance indicators.Analyze and monitor the Department’s strategic performance.

  • Hartsfield-Jackson Atlanta International Airport
    • Hartsfield Jackson Atlanta International Airport
    • Concessions Business Development Manager
      • Mar 1999 - Jul 2012
      • Hartsfield Jackson Atlanta International Airport

      • Planned, developed, designed and coordinated 18 concession solicitations that have generated in excess of $500 Million in annual sales. • Developed and implemented the strategic business plan that increased concession rent by 40%.• Directed staff, consultants and various departments to produce annual increase in revenue for specialty retail and news and gift by 24.8% in spite of an economic downturn.• Identify underperforming concepts and assist the concessionaire in maximizing revenue and improving customer service.• Oversee on a daily basis the merchandise/menu, pricing and promotional activities of various concessions.• Conduct monthly and semiannual quarterly reviews that evaluate concessionaire contract performance and identified opportunities for improvement. • Developed space utilization plans for 243,000 square foot concessions program. • Evaluated tenant proposals and conduct interviews in excess of 18 concession solicitation projects. • Developed and monitored the department’s annual operation budget of $4MM. • Monitor store opening and closings. Conduct facility inspections and market basket studies. • Established the concessions marketing program. • Wrote bids, request for proposals, legislation and tenant leases. • Negotiate tenant leases.• Conducted training seminars, mystery shopper surveys, and quality assurance and facility inspections. • Responded to passenger/customer complaints.

Education

  • 1983 - 1987
    North Carolina State University
    Bachelor's degree, Business/Managerial Economics

Suggested Services

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Industry Focus. “Airlines and Aviation”

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