Experience

• 

  Republic Biscuit Corporation (REBISCO)

  • Key Account Manager

    • May 2024 - Present

• 

  Pascual Consumer Healthcare Corp.

  • Philippines
  • Pharmaceutical Manufacturing
  • 1 - 100 Employee

  • Direct Account Head - Chain and Indep Accounts

    • Jan 2024 - May 2024

  • Key Account Manager

    • Feb 2023 - Jan 2024

  • Modern Retail Trade Marketing Manager

    • Aug 2022 - Feb 2023

  • Store Marketing Manager

    • Sep 2021 - Aug 2022

    • Handling eight (8) store marketing associates covering South GMA/Luzon area focusing on Rapport building, Product detailing, Sales Generating and other BTL activities in the trade level particularly for Mercury Drug and South Star accounts. • Overseeing and Ensuring that all brands are available, visible, and accessible in all branches both in the regular shelves and rental displays. • Spearheading trade marketing activities (consumer promos, in-store bundling, dispositioning of fresh and near expiry stocks) and to be able to cascade it to its designated accounts and involved departments. • Ensuring that the the team will achieve a 100% sales performance vs. monthly target as basis would be the transfers from the accounts

• 

  Philusa Corporation

  • Philippines
  • Consumer Goods
  • 100 - 200 Employee

  • Trade Marketing Manager

    • Jul 2017 - Sep 2021

    Handled Robinsons Supermarket national account• Smooth implementation of the deployment of merchandising materials across all stores and ensure that it is 100% installed in the proper key areas in the selling area • Conducts Annual Business Review with the account • Ensures monthly completion of accounts receivable• Monitor the yearly In-store promo budget of the brands • Communicate and negotiate with the buyers and merchandising team in the execution of programs and in-store promos in trade • To achieve 100% sales performance month on month

  • Brand Manager

    • Jul 2016 - Jul 2017

    Handled Cleene CLIO brand under Oral Care Category • Spearheaded the 2017 Philippine Dental Association event held at the World Trade Center where it created incremental sales for all PHILUSA brands• Launched new SKUS and ensure that the distribution were properly streamed across all relevant channels • Implemented new design representation for the brand as appeared in all merchandising materials• Implemented expert marketing in selected dental clinics in GMA and Luzon areas

• 

  Universal Robina Corporation

  • Consumer Marketing Assistant II

    • Jul 2014 - Apr 2016

    Brands Handled:• Category: Jack ‘n Jill Snacks – Nova, Roller Coaster, Piattos, Granny Goose Kornets, Granny Goose POP’N CHIPS, Chippy, Chiz Curls, Potato Chips.• New Products handled: Nova Jalapeño, Chippy Twisters, Chiz Mix, Potato Chips Classic Plain Salted, Chiz Curls Sweet Cheese(July 2014 – April 2016) 1. Spearheaded the implementation and planning of below-the-line consumer activations for brands handled2. Sets key metrics, budget allocation and projected sales forecast for promotional project for brands handled3. Recommends promotional campaigns to increase sales off take for the brands handled4. Recommends promotional collaterals, merchandise and activity module for on ground promotional efforts5. Manages and negotiates creative services provided by accredited third party agencies and organizers6. Coordinates and collaborates with Brand, Trade Marketing, Sales, Third Party Agencies and Organizers in ensuring quality implementation of the below-the-line consumer activities7. Handles event sponsorship for corporate Universal Robina Corporation to provide brands with maximum exposure with minimal costs. Highlights:• Implemented Nova Life Fitness Party in Quezon City Circle and One Arena Cainta Rizal Gymnasium which generated the above selling targets.• Implemented Roller Coaster Giant Fun Camp in schools and recreational areas in GMA which led to increase in sales off-take versus the initial target.• Spearheaded the budget allocation and promotional collaterals, merchandise, and activity module for on ground marketing efforts for at least 20 events during seasonal events (Easter and Halloween) for Jack ‘n Jill Snacks in Greater Manila Area.

• 

  RCBC

  • Administrative Assistant

    • Jul 2012 - Apr 2014

    • Monitor the internal document approvals of the upper management.• Coordinate with the Account Officers in RCBC head office and branches nationwide for the approvals of their documents. • Provide accurate quantity of office supplies and equipments in the Housing Loans Department.• Transcribing minutes of meeting, arranging schedules, organizing departments events. • Creating and answering to emails and correspondences regulary. • Ensures that all informations are properly documented in the system.

• 

  Metrobank

  • Anonas-Sikatuna Branch

  • Bank Teller

    • Jan 2012 - Jun 2012
    • Anonas-Sikatuna Branch

    • Handled all branch over-the-counter transactions such as deposits, withdrawals, encashments, and billings• Delivered excellent customer service and customer engagement