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Mark Villeneuve is a seasoned marketing and publishing professional with a proven track record of driving business growth and revenue maximization. As a Business Development Representative at Fleetmatics, he successfully expanded the company's customer base, resulting in significant revenue increases. Prior to this role, Villeneuve served as Deputy Publisher/Business Development Director at the American Bar Association Journal, where he reorganized the sales team, eliminated external marketing expenses, and increased print business by double digits. He holds a Master's Degree in Financial Management from Loyola University Chicago and a Bachelor's Degree in General Management/Marketing from Purdue University.

Experience

  • Fleetmatics
    • Rolling Meadows, IL
    • Business Development Representative
      • Nov 2014 - May 2016
      • Rolling Meadows, IL

      Fleetmatics is a leading provider of fleet management solutions delivered as software-as-a-service (SaaS). Our solutions improve the productivity of mobile workforces with real-time & historical vehicle & driver behavioral data.Fleetmatics' Web-based solutions provide fleet operators with location, fuel usage, speed & mileage, into their mobile workforce, enabling them to reduce operating and increase revenue. Fleetmatics serves over 31,000 customers, with over 709,000 subscribed vehicles.www.fleetmatics.com

    • Deputy Publisher
      • Jun 2011 - Jul 2014
      • Greater Chicago Area

      PROFESSIONAL AMERICAN BAR ASSOCIATION, Chicago, Illinois 1996 to 2014EXPERIENCE: Deputy Publisher/Business Development Director (2009 to 2014)Managed all aspects of sales and marketing for publishing of magazine andwebsite advertising for the ABA Journal and affiliated websites. Oversawpublishing operations including print and digital content. Directed the research,development, implementation and evaluation of new products and services tomeet the needs of the ABA members and customers to develop and deliver newrevenue streams. Developed and oversaw implementation of strategic plans fordigital products. Designed, directed and implemented strategies to improveoperational performance for the publishing program to achieve budgeted annualfinancial results.• Managed all financial operations including budget development, financialanalysis and forecasting.• Oversaw marketing of ABA Journal publishing; worked with art department tocreate promotional pieces to drive circulation.• Responded to request for proposals; developed strategic pricing for clients.• Worked with IT department to define and analyze circulation statements priorto external audits.• Developed business plans for Board of Editors meetings.• Attended and participated in Board of Directors meetings; implemented Boardpolicies relating to the ABA publishing efforts and publications.Accomplishments: » Reorganized staff and eliminated five person external marketing teamresulting in a $700,000 in annual savings.» Developed an internal sales team consisting of three sales representatives andone outside consultant and one billing clerk.» Increased print business significantly for new and existing accounts over the lasttwo years despite a downward industry trend.» Grew accounts including one from $7,000 to $150,000 annually.

    • United States
    • Legal Services
    • 700 & Above Employee
    • Business Development Director
      • Dec 2009 - May 2011

      Risk Manager-Senior Financial Analyst (1996 to 2009)Managed all aspects of insurance related matters pertaining to organization andemployees throughout the world. Collaborated with human resources, generalcounsel insurance brokers, consultants, employees and insurance carriers tonegotiate pricing. Negotiated with insurance brokers on property, casualty,workers compensation and umbrella coverage for United States and foreignoffices. Performed analysis of all coverage needs and reviewed products to ensureABA coverage for any situation. Served as business manager for ABA Journal andABA Publishing.• Designed and implemented key business development and circulation plans forABA publishing department.• Analyzed financial reports to define areas in need of improvement.• Served as key contact for MEDEX regarding any international emergencies andvarious claims involving ABA personnel or property.• Worked with various individuals in foreign countries to assess damage orpersonal injury claims regarding ABA liability.Accomplishments: » Negotiated reduced flat fees with insurance brokers in lieu of commissions.» Served as key member in the reorganization, outsourcing and transitioning theABA Journal sales department in 2008; saved hundreds of thousands of dollarsfor ABA and uncovered multiple instances of fraud.» Renegotiated workers compensation contracts; achieved a cost savings due tolow amount of claims.

    • Senior Analyst-Publications/Risk Manager
      • Jun 1996 - Dec 2009

    • Business Manager/Controller
      • 1985 - 1995

      CAHNERS PUBLISHING/REED/ELSEVIER, Des Plaines, Illinois 1985 to 1995Business Manager/Controller (1989 to 1995)Responsible for managing all aspects of 10 different Business to Businesspublications generating $75 million in annual sales. Managed cost control,acquisition integration, revenue maximization and adjusting magazine rates andfrequency; achieved pre-tax profits of $27 million. Utilized industry/brandexpertise and business management skills to enable leadership team to identifyand secure opportunities to increase market share and business profitability.Performed comprehensive analysis of market trends, business operations,competitive landscape and industry standards to assist leadership team in thedevelopment and implementation of best practices.Accomplishments: » Achieved double-digit growth during an economic downturn.Assistant Controller/Assistant to Director of Operations (1985 to 1989)

Education

  • 1983 - 1985
    Loyola University of Chicago - Graduate School of Business
    Master's Degree, Finance
  • 1976 - 1980
    Purdue University
    Bachelor's Degree, General Management / Marketing

Suggested Services

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Industry Focus. “Marketing and Advertising”

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