Experience

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  Flying Media Group Ltd.

  • Managing Editor

    • Jul 2021 - Jul 2022

• 

  WebMD

  • United States
  • Technology, Information and Internet
  • 700 & Above Employee

  • Senior Health Editor

    • Sep 2018 - Jul 2021

    Edits content and manages funded projects for industry-leading website with worldwide reach.• Assigns and edits content pieces created by team of more than 40 freelance writers. Content is for use in funded editorial destinations, often worth millions of dollars in revenue.• Collaborates with stakeholders in design, publishing, sales and operations departments to ensure that all funded content meets client and company needs in both presentation and content.• Led editorial department in creation of multimillion-dollar interactive presentations, marrying different content types into immersive experiences including “Path to a Breakthrough,” a special joint presentation with Robin Roberts.

  • Health Editor

    • Sep 2015 - Sep 2018

    Work with freelance writing staff to create compelling content packages, both for core use on site, as well as sponsored content bringing in millions of dollars per year. Projects include the first truly interactive presentations in the history of the site.

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  Freelance

  • Greater Atlanta Area

  • Editorial Consultant

    • Dec 2014 - Sep 2015
    • Greater Atlanta Area

    Served as writer, editor, mentor and project manager for various new media properties throughout the United States.• Worked as Content lead on PrimeSport’s impending Fall 2015 website redesigno Wrote hundreds of pages of promotional and marketing copy for PrimeSport’s Fall 2015 redesign. o Entered copy into company’s in-house content management system and rewrote copy when needed to fit into content wells of redesign.• Writer, Editor and Content Project Manager for UP Entertainment. o Worked with company to project manage content tasks for redesign of website to promote Aspire, one of the company's networks.o Worked with VP of New Media to create wireframes for Spring 2015 redesign project for UPtv.com and worked with company’s off-site web development provider and designers to make sure wireframes for UPtv.com redesign were followed – and in some cases tweaked – to maximize impact.o Led team of seven freelancers to migrate content for old UPtv.com website run on Drupal 6 into new, redesigned site run on WordPress.o Trained three person in-house editorial staff, two-person sales staff and seven-person freelance staff on company’s new WordPress content management system.o Worked with programming department to create more effective newsletter for the network UPTv, increasing open rate by more than 30 percent in less than a month. o Created daily blogs for site, taking viral content that appeals to network’s niche audience and presenting it in a fashion to increase user engagement.• Content Lead on teamusa.org’s golf page. o Served as project lead on coverage of Team USA’s performance in 2015 Pan American Games and created content plan for website’s run-up to 2016 Olympics.o Wrote feature stories to introduce fans to golfers who will be representing Team USA in the upcoming 2016 Rio Olympics.

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  Turner Sports New Media

  • Turner Sports

  • Manager, Internships and Special Projects, NCAA.com

    • Jan 2011 - Oct 2014
    • Turner Sports

    Ran innovative, business-encompassing internship program and assisted editorial team in creating groundbreaking projects.• Launched an innovative internship program for the NCAA, which took 10 recent college graduates from around the country and immersed them in the NCAA.com business for an 11-month period. • Worked with advertising and marketing departments to create forward-thinking, interactive content pieces on major events like the College World Series, March Madness and the NCAA Division I Wrestling Championships which drew tens of thousands of unique users and advertising impressions and attracted sponsorships from top-tier advertisers such as Capital One, Rawlings and Reese’s. • Controlled NCAA social media accounts for FBS Football and Division I Men’s Basketball, creating engaging posts which increased engagement and referrals well ahead of company goals.

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  Turner Entertainment

  • 1015 Techwood Ave.

  • Sports Content Consultant

    • Jan 2005 - Jan 2012
    • 1015 Techwood Ave.

    Worked with editorial and marketing teams for TBS.com and TNT.com to promote sports-related broadcasts including Thursday night NBA, the NBA Playoffs, the PGA Championship and the MLB Playoffs.• Wrote and posted promotional copy to increase tune-in, including teases, talent bios. • Created and posted question-and-answer pieces with on-camera talent including Dennis Eckersley and Kenny Smith centered on upcoming television events.

• 

  Turner Broadcasting

  • Turner Sports

  • Editorial Account Manager, PGATOUR.com

    • Dec 2006 - Jan 2011
    • Turner Sports

    Worked with PGA TOUR’s, sales, web development, marketing, design and editorial teams to create and coordinate innovative projects on special events coverage and site redesigns.• Acted as primary go-between for Turner Sports and the PGA TOUR on content issues, such as site redesigns, special projects and balancing league interests with journalistic responsibilities. • Assisted with editorial execution of sales initiatives. Among these were a three-month fan poll centered on the PGA Playoffs sponsored by Bridgestone Tires for $500,000 and an “Inside the Bag” microsite sponsored by Calloway Golf for $1 million. • Worked with Turner and PGA TOUR product and content teams on creation of iPhone and iPad applications.• Coordinated content sharing with partner Yahoo for golf, NASCAR and NBA content as part of a $40 million deal, including coordination of content feeds between the two companies.

• 

  Turner Sports

  • Turner Sports

  • Senior Producer, NASCAR.com

    • Jul 2002 - Nov 2006
    • Turner Sports

    Produced and posted dozens of stories daily, including grouping stories and other elements to create compelling packages.• Ran point on the site’s fantasy game content in conjunction with site partner Fanball.• Wrote three weekly pieces for site, including Turner Sports Interactive’s first piece of sponsored content, the Domino’s Pizza Viewer’s Guide.