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Mark Souvenir is a seasoned executive with extensive experience in investment banking, metals and mining, oils and gas, renewable energy, and tech. He has held various leadership positions, including CEO at 3L Capital, Managing Director at Sprott, Director at Cormark Securities, Vice President at Wellington West, and Investment Banking Associate at Scotia Capital Partners Holding. He holds an MBA from Ivey Business School at Western University and a BA from Western University.

Experience

  • 3L Capital
    • Toronto, Ontario, Canada
    • CEO
      • Sep 2022 - Present
      • Toronto, Ontario, Canada

      3L Capital is a boutique investment bank with unparalleled relationships and experience in metals and mining, oils and gas, renewable energy, and technology.With the right leadership, culture, and forward-thinking approach to business, we create value for investors and stakeholders. We find game changers that are going to disrupt industries. We discover best-in-class entrepreneurial opportunities to finance.We bring them together and to the market with precision.

    • MANAGING DIRECTOR (Head of Equity Sales)
      • 2017 - Mar 2022

      ✅ Served as a leading member of the executive team – facilitated the establishment of an efficient structure for a rapid expansion, including the development of macro and investment strategies, financial modeling, and research frameworks. Managed and mentored portfolio managers, CIOs and Senior Analysts– developed strategic plans and articulated the vision for the future➡️ Recommended and implemented solutions based on in-depth analysis of issues and the market and communicated findings to sales, trading, investors.➡️ Managed and mentored account executives, relationship managers, and other personnel on all matters regarding the global distribution of SCP product – delivered the full suite of SCP product into the account base.➡️ Monitored volatile securities markets to discover solid opportunities (high return with low risks) for investments in a fast-paced environment by managing a high-performing analysts’ team and providing investment recommendation reports. ➡️ Proactively participated in Problem Solving Meetings (Brainstorming); identified solutions for projects’ problems and obstacles. Spearheaded in-depth evaluations of the multitudes of investments spread through different industries & sectors.➡️ Built and managed trust-based relationships with stakeholders, industry partners, clients and internal partners in research, syndicate/ECMG to retain existing loyalty and to develop new business. Served as an Account Manager and primary UBS point of contact for majority of clients. Hosted meetings with company executives and institutional investors.📌 Key Impact: trained, mentored, and managed a high-performing sales team. 📌 Provided strategic solutions toward process improvements integrating new organizational systems with existing practices.📌 Drove and implemented high-level strategic decisions across day-today operations and processes and ensured continued evaluation and improvements in organizational effectiveness and operational excellence.

    • Director (Institutional Equity Sales)
      • 2011 - 2016

      ✅ Handpicked for the role to assist in the provision of cost-efficient executive leadership, identifying business opportunities and spearheading strategic expansion & growth plans, along with overseeing research team coordination and client communications. Managed and mentored a team of sales executives and built relationships with high-net-worth clients➡️ Led a high-performing team in the relocation and opening of a GMP’s Canadian Equity desk in NYC.➡️ Spearheaded extensive research with efforts to identify potential opportunities and risks in companies’ businesses with the goal of investment to increase the portfolio return and mitigate its risk through securities valuation.➡️ Capitalized on solution selling experience to advise, counsel and recommend solutions to sales executives based on vertical and industry knowledge, and understanding the needs of customers. Provided overall management and tactical leadership.➡️ Developed and maintained lucrative relationships with a diverse book of institutional accounts across New York City and entire West Coast.➡️ Provided strategic advice to stock trading and underwriting departments on new issues and inventory positions.📌 Key Impact: Directed a cross-functional sales & business development team in the operational excellence and continuous improvement effort; mentored teams of top-performing professionals in the effort to motivate staff deliver results and client satisfaction.📌 Identified trends in the marketplace and worked with sector analysts to develop unique sales strategies customized for specific clients.

    • Director (Institutional Equity Sales)
      • 2007 - 2011

      ✅ Delivered leadership, mentorship, and executive vision of strategic account plans, business development strategies, and sales operating plans, as well as the development and facilitation of strategic account plan strategies to deliver market share and profitability growth. Directed traders, underwriting and research departments & provided expert analysis on market conditions➡️ Developed and championed effective business relationships and communications with client firms to increase the account base. ➡️ Generated innovative ideas and solutions to contribute to brand recognition, increased business and company profitability.➡️ Evaluated client firms’ needs to and developed and delivered the services they required.➡️ Penetrated and maintained both ‘long only’ accounts and hedge funds to achieve revenue and market share targets via developing business from new prospects and untapped markets.📌 Key Impact: Developed a robust new business pipeline including incremental opportunities for existing clients, as well as potential prospects and net new business. Conceptualized and helped deliver innovative pitch strategic ideas to key clients outside of their current spend.📌 Drove efforts to build and maintain strong relationships with key senior clients and key decision-makers.

    • Vice President (Institutional Equity Sales)
      • 2005 - 2007

      ✅ Specifically hired to achieve revenue and market share targets via developing business from new prospects and untapped markets. Executed tactical and long-term solutions to achieve a variety of goals. Spearheaded a team of account managers, portfolio managers, traders, analysts, and product managers to ensure clients’ goals and expectations were met➡️ Developed lucrative buy-side relationships with institutional portfolio managers and traders.➡️ Established long-term organizational strategic goals for the company in order to further build key client relationships. ➡️ Developed and sold multiple services and sales solutions to facilitate entry into new markets, product lines, and evolve services offerings. Grew revenues and presented differentiated solutions to solve client business issues.➡️ Integrated functional strategies, utilizing business expertise to reach operational and financial objectives. 📌 Key Impact: Predicted potential threats and opportunities and was recognized as an expert and thought leader in Omnichannel both externally and internally.📌 Cooperated closely with key accounts on sales goals and national promotions. Drove customer satisfaction to retain their business and to increase revenue and effectiveness. 📌 Maintained close contact with existing and prospective clientele; stayed up to date on new market developments.

    • Investment Banking Associate (Mergers and Acquisitions)
      • 2004 - 2005

      ✅ Mandated with responsibility for researching beneficial business opportunities and making strategic recommendations to senior management – performed extensive analytical calculations, analyzed financial information and stayed up-to-date on market trends➡️ Critically reviewed relevant economic and business publications, corporate annual reports, as well as online sources.➡️ Maintained client relationships through regular contact – provided value-added information, advice, and recommendations.➡️ Performed in-depth evaluations of the multitudes of investments spread through different industries and sectors.📌 Key Impact: An integral member of project teams involved with M&A mandates across multiple industries.📌 Served as a Lead Associate on Decoma International fairness opinion of C$1 billion MBO “going private” transaction.

Education

  • Ivey Business School at Western University
    Master of Business Administration - MBA
  • Western University
    Bachelor of Arts - BA

Suggested Services

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Industry Focus. “Investment Banking”

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