Experience

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  Safety Services Company

  • Tempe, Arizona, United States

  • Brand and Marketing Director

    • Jul 2020 - Jan 2023
    • Tempe, Arizona, United States

    Ensured alignment with organizational goals and objectives while planning marketing activities and governing budgets to maximize ROI. Presented marketing performance and insights from analytic reports to stakeholders for marketing meetings. Prepared all supporting materials, including PowerPoint presentations, advertising campaigns, logos, brochures, product sheets, catalogs, flyers, newsletters, trade ads, signage, direct mail, email, packaging, broadcast, and sales kits. Utilized Hootsuite application to handle all social media accounts, including Facebook, Twitter, Instagram, YouTube, and LinkedIn. Performed thorough market research to analyze competitors and promote organization’s brand voice through inbound and outbound marketing. • Led, guided and managed strong, creative marketing teams to maximize optimal potential.• Administered content and page updates of WordPress CMS for organization’s website.• Increased site traffic by launching email marketing campaigns through Pardot landing pages, UTMs, CallRail, and LiveChat.• Managed/deployed Facebook, Twitter, Instagram, TikTok, YouTube, and LinkedIn with paid social strategy for budgeting. • Collaborated with contractors on various activities, such as content creation, market positioning, Search Engine Optimization, and paid advertising using Google Analytics and Google Ad Words.• Oversaw all pre-press production work, including all materials preparation, vendor coordination, quotation, and proofing.

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  Windy City-Fox Motorsports, Brandt's Harley-Davidson

  • Rosemont, Illinois

  • Marketing Manager & Events Coordinator

    • Jun 2015 - Mar 2020
    • Rosemont, Illinois

    Controlled annual marketing budgets for stores ranging from $1500K to $1.5MM to coordinate resources. Devised optimum marketing plans in line with organizational objectives to secure new customers. Employed effective methods to monitor performance metrics and alignment with company goals while tracking KPIs. Facilitated media buying process by liaising and interacting with outside vendors for advertisement purposes. Optimized bike sales, service, and merchandise through proper usage and customization of DME assets. Disseminated press releases to all media platforms while acting as spokesperson for dealerships in media interviews. Crafted website content and executed more than 100 eBlast campaigns to targeted lists.• Marketing, event coordination ordering and scheduling of The Riding Academy courses and large concerts, bike & cars shows, roasts and luncheons.• Produced $42K of additional income for Brandt’s Harley-Davidson within three years by acquiring concert sponsors through development and distribution of sponsorship mailing packages to local companies.• Conducted successful First Responder Appreciation Party with over 110 guests, resulting in 11 new signups for Riding Academy, which led to bike sales with significant increase in profit by $11K.• Drove audience engagement and attracted new prospects by leading formulation of content strategy for followers on various with Facebook, Twitter, Instagram, YouTube, and LinkedIn.• Designed promotional/event themes and distributed all marketing collateral materials in 12 stores.• Involved in planning and scheduling all promotions with Harley-Davidson’s national calendar through customized SMarT program, as well as deploying rewards program and submitting Building New Rider Action Plans (BNRAP) for co-op.• Managed Dealer Spike (CMS) websites• Coordinated with Dealer Spike via Google Analytics, Google Ad Words, content, structure, clean-up, and backlinks, along with SEO, SEM, and PPC.

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  Brigadoon Fitness Inc

  • Fort Wayne, IN

  • Marketing Manager

    • Feb 2013 - Mar 2015
    • Fort Wayne, IN

    Maintained company website, print advertising, and email programs as per latest trends by writing and updating content. Facilitated particular national and regional accounts by developing all collateral materials for marketing, such as advertising campaigns, brochures, product sheets, catalogs, flyers, newsletters, annual reports, trade advertisements, newspaper, apparel, POP, signage, direct mail, packaging, presentations, and sales kits. Carried out various tasks and duties, including hiring professional photographers/models and art-directing photoshoots, along with performing high-end photo manipulation, color correction and cataloging. Instated and put into effect departmental goals while defining expectations, deadlines, and production timeframes. Leveraged digital marketing expertise to administer all social media accounts of organization, including Facebook, Twitter, Instagram, YouTube, and LinkedIn.• Created 50-70 customers’ CMS websites using WordPress, Divi, and elegant themes for designs and upgrades.• Directed successful execution and modification of variety of WordPress CMS websites from ground up.• Spearheaded production and print coordination of product catalogs of large organizations, as well as designing unique, die-cut, spot-gloss square brochures for private label line of fitness equipment.• Consulted with WebFX to attain higher company page ranking outcomes using monitored analytics of strong ad words, content, blogs, structure, clean-up, backlinks, and paid online SEO, SEM, and PPC.• Wrote official PR statements with great attention to detail and provided multiple press releases to various media platforms.• Supervised all pre-press production activities, such as vendor quotation, press proofing, and sign-off handling.

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  CreativeFuel Design

  • Marion, Indiana

  • Proprietor

    • Jan 2004 - Feb 2015
    • Marion, Indiana

    • Built a portfolio of partnered clients and relationships to secure new business for the agency by getting involved in the community, understanding customers businesses and pitching aligned creative marketing plans to drive sales• Planned and oversaw budgets for optimal inbound and outbound marketing efforts for clients products and services• Wrote and presented detailed proposals with phases and specific deliverables and expectations• Implemented an exciting creative philosophy and branding for the agency, while leading four individuals (juniors and seniors) into a top-flight team of creatives. Ensured the team was hitting KPI’s while meeting deliverables• In collaboration with the team, worked to create and implement product positioning and messaging for our valued clients through strategically planned and integrated campaigns through digital, social, print, ads, direct mail, radio and TV• Managed website Analytics and recommended strategies to improve best SEO, SEM and PPC practices. Developed full digital communication campaigns (paid, social, blogs, newsletters and eBlasts etc.)• Oversaw, wrote and edited content of new client websites developed on WordPress, Content Management System CMS templates and custom platforms, along with structures, stickiness, imagery, blogs, landing pages, ecommerce and more• Identified new and managed existing relationships with outside vendors (developers, hosting, printers, signage, mail houses and media) required to execute marketing efforts at competitive pricing for best quality with on-time delivery• Pioneered the establishment of dynamic WordPress CMS sites for large profit and non-profit organizations, ie: Convention and Visitors Bureau’s, Chamber of Commerce’s, United Way, MUEA, YMCA, CASA of Grant County• Region 9 Economic Growth Council and Diamond Billiards www.diamondbilliards.com • Maximized CreativeFuel Design annual gross sales by $350,000 through branding and strategic marketing & advertising

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  Marketing Impact

  • Creative Director

    • Mar 2002 - Jun 2004

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  eBay/Kruse International

  • Manager/Creative Director

    • Nov 1999 - Mar 2002