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Mark Mayfield profile image

Mark Mayfield

Director, Cinema Marketing at University Of Illinois At Urbana-Champaign
Intro Book
Marketing and audio expert with leadership experience in product marketing and trade shows.
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Location
Mashpee, Massachusetts, United States, US
Skills
  • Marketing Communications
  • Sound
  • Product Marketing
  • Trade Shows
  • Marketing Strategy
  • Show all
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Bio

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Mark Mayfield is a seasoned marketing and audio professional with a strong background in product marketing, trade shows, and market research. He has held various leadership positions in companies such as Meyer Sound, QSC, LLC, and International Cinema Technology Association - ICTA. Mayfield holds an MBA from Boston College and a BS in Psychology from Saint Lawrence University.

Credentials

  • Certified Product Manager
    AIPMM The Association of International Product Marketing and Management
    Jun, 2016
    - May, 2026

Experience

  • Meyer Sound
    • Director, Cinema Marketing
      • May 2024 - Present

  • QSC, LLC
    • Costa Mesa, CA
    • Director, Global Cinema Marketing
      • Jan 2013 - Apr 2024
      • Costa Mesa, CA

  • New Bay Media LLC
    • Editor
      • Jan 2008 - Jan 2010

      Founded "AV Technology" magazine.

  • Ascend Media
    • Editor, Pro AV magazine
      • Apr 2003 - Dec 2006

      Led the re-creation/re-design of a trade publication that was losing money, then was profitable after year 1 and sold for millions of dollars after almost 4 years.

  • Eastern Acoustic Works
    • Director of Cinema Products
      • Jul 1997 - Sep 2001

      Took nearly unknown brand in cinema market and made it a top contender within 3 years.

  • JBL Professional
    • Director, Cinema Marketing
      • 1994 - 1997

      Grew market share to dominant position, and developed/launched 2 new lines of cinema loudspeakers, including the industry's first practical 3-way system for cinema screen channels.

  • Bose Corporation
    • Professional Products, marketing
      • 1985 - 1994

      Led marketing communications for Professional Products division. Developed cinema industry marketing efforts.

  • Cathedral Sound Studios
    • Live Sound/Recording Engineer, Sales Consultant
      • 1979 - 1982

Education

  • 1983 - 1985
    Boston College - Wallace E. Carroll Graduate School of Management
    MBA, Marketing
  • 1974 - 1978
    Saint Lawrence University
    BS, Psychology

Suggested Services

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Industry Focus. “Audio Equipment Manufacturing”

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