Experience

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  Fidelity Investments

  • Boston, Massachusetts, United States

  • Vice President, Squad Lead of Young Customer Go-to-Market

    • May 2022 - Present
    • Boston, Massachusetts, United States

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  Saatchi & Saatchi

  • VP, Group Account Director - Saatchi & Saatchi (Publicis Groupe)

    • Feb 2022 - May 2022

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  Digitas North America

  • United States
  • Advertising Services
  • 700 & Above Employee

  • VP, Account Director - GroupeConnect, A Publicis Groupe Solution

    • Apr 2019 - Mar 2022

    PublicisGroupe, the world's third-largest communications group, with $12.3B revenue (and No. 1 agency group in terms of market value) is known for its world-renowned creativity, best-in-class technology, digital and consulting expertise. Functional leader for $18M large financial client account directing a cross-functional internal team of 60+ people. Responsible for co-developing clients’ annual business planning and marketing strategy, product roadmaps, establishing KPIs, and project prioritization across multiple channels. Manage internal operations including finances and staffing to deliver on agency revenue goals and other metrics. Key accomplishments:• Spearheaded evolution of client's digital financial wellness website with experience design, editorial content development, technical feature development, and mobile app integrations • Orchestrated integrated program initiatives, including several award-winning campaigns that drove a 25%+ increase of brand favorability among priority audiences• Headed “north star” innovation project to establish future vision for employee portal

  • Account Director

    • Sep 2016 - Apr 2019

    Client proxy “Product Owner” for automotive industry new ecommerce channel and digital transformation from B2B to B2C for North American business. Delivered services including employee communications and operations, integrated marketing campaigns, measurement, retail and B2B platforms and integrations, SEO/SEM, and more.Key accomplishments:• Drove strategy and execution for dozens of high-profile projects, including website features, extensions, vendor integrations, and DTC promotional strategy and implementation playbook• Owned several strategic initiatives, including industry-first home installation service with a 45% consumer adoption rate—by leading beta testing, development, and value proposition creative• Partnered on strategic design and development of several transformational digital marketing programs, site redesigns, and solutions for client's retailer base

  • Account Manager

    • May 2014 - Sep 2016

    Supported strategy and execution for new direct-to-consumer ecommerce channel for the client, including omni-channel support, fulfilment and operations, B2B and 3rd party integration strategy. Managed direct reports to deliver enhancements, maintenance, and national promotion updates across five websites.Key accomplishments:• Co-managed team that researched, designed, tested, and engineered first-ever client industry ecommerce platform• Directed the strategy and execution of the first agency-led, fully-responsive website redesign• Contributed to internal trainings, panels, and staff mentoring; helped co-lead ecommerce customer service support training

  • Senior Account Executive

    • Nov 2012 - May 2014

    Promoted from Account Executive to lead clients’ site work streams, helping meet or exceed website KPIs, drive operational efficiency, and deliver on search engine optimization goals for large automotive industry Fortune 500 client.Key accomplishments:• Planned and executed multiple projects to exceed website traffic growth goal by 25% in one year and organic traffic growth by 148%+ over two years• Assisted with launching seven redesigned websites on a new web platform in less than two years • Participated in agency volunteer programs, speaking engagements and panels, college recruiting efforts, and diversity and inclusion initiatives

  • Account Executive, Marketing

    • Nov 2010 - Oct 2012

    Manager of multiple integrated campaigns spanning direct mail, display, email, Out-of-Home, SEO/SEM, and website for several clients Fortune 50 and 500 clients.Key accomplishments:• Led interdisciplinary teams to flawlessly execute multi-channel marketing programs• Coordinated multiple cross-channel projects across channels to ensure deliverables are met on schedule• Fostered a trusting relationship with clients; provided insight on new marketing opportunities and current performance with existing campaigns

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  7 NEWS, WHDH-TV

  • Boston, Massachusetts, United States

  • Broadcast Meteorologist

    • Dec 2008 - Mar 2010
    • Boston, Massachusetts, United States

    Anchored on-air weather segments, increased viewership and brand loyalty, and managed content and production for #1 Nielsen-rated weekend newscast in 7th largest U.S. TV market.

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  CBS6-WRGB

  • Albany, New York Area

  • Broadcast Meteorologist

    • Oct 2007 - Dec 2008
    • Albany, New York Area

    Developed, wrote and delivered on-air weather segments during the primetime 6 & 11pm newscasts on weekends. Held full responsibility for managing content and production of weather segments.

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  7 NEWS, WHDH-TV

  • Boston, Massachusetts, United States

  • Weather Producer / Assistant Meteorologist

    • Oct 2004 - Oct 2007
    • Boston, Massachusetts, United States

    Designed and created cutting-edge visual weather graphics for on-air meteorologists for use on broadcasts; played critical role in developing station’s graphical style & concept. Successfully operated the company’s first mobile weather alert messaging system and spearheaded responses with newsroom regarding severe weather warnings to alert public.

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  Ellsworth Adhesives

  • Billerica, Massachusetts, United States

  • R&D Lab Technician

    • Aug 2004 - Oct 2004
    • Billerica, Massachusetts, United States

    R&D Lab Technician at Emerson & Cuming Adhesives