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Mark M.

Digital Marketing Manager | Ecommerce at Copia Global
Intro Book
Mark M., a seasoned digital marketing expert, holds a Master's degree in Corporate Communications from Daystar University and a Bachelor's degree in Communications and Public Relations from Moi University, with extensive experience in e-commerce, digital marketing, and marketing management in Kenya.
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Location
Kenya, KE
Languages
  • English -
  • Kiswahili -
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Bio

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Mark M. is a seasoned marketing expert with a strong background in digital marketing and technology. As a Digital Marketing Manager at Copia Global, he developed and executed customized consumer sales and marketing initiatives, driving revenue growth across the company's e-commerce platform. Mark has also served as a judge for prominent industry awards, including the Digital Media Awards and the MSK Gala Awards, showcasing his expertise in evaluating exceptional and innovative campaigns. Holding a Master's degree in Corporate Communications from Daystar University, Mark has honed his skills in content strategy, customer engagement, and digital marketing.

Credentials

  • Social Media Marketing Foundations
    LinkedIn
    Jun, 2020
    - Apr, 2026
  • Tips for Working Remotely
    LinkedIn
    Jun, 2020
    - Apr, 2026
  • Building Online Communities
    LinkedIn
    Mar, 2020
    - Apr, 2026
  • Guy Kawasaki on Entrepreneurship
    LinkedIn
    Mar, 2020
    - Apr, 2026
  • Guy Kawasaki on How to Rock Social Media
    LinkedIn
    Mar, 2020
    - Apr, 2026
  • Introduction to Content Marketing
    LinkedIn
    Jan, 2020
    - Apr, 2026
  • Become a Customer Service Manager
    LinkedIn
    Oct, 2019
    - Apr, 2026
  • Building Customer Loyalty
    LinkedIn
    Oct, 2019
    - Apr, 2026
  • Building Customer Loyalty (2014)
    LinkedIn
    Oct, 2019
    - Apr, 2026
  • Customer Service: Winning Back a Lost Customer (2016)
    LinkedIn
    Oct, 2019
    - Apr, 2026
  • Leading a Customer-Centric Culture (2013)
    LinkedIn
    Oct, 2019
    - Apr, 2026
  • Managing a Customer Service Team
    LinkedIn
    Oct, 2019
    - Apr, 2026
  • Managing Customer Expectations for Managers
    LinkedIn
    Oct, 2019
    - Apr, 2026
  • Quality Standards in Customer Service [2016]
    LinkedIn
    Oct, 2019
    - Apr, 2026
  • Using Customer Surveys to Improve Service
    LinkedIn
    Oct, 2019
    - Apr, 2026
  • Winning Back a Lost Customer
    LinkedIn
    Oct, 2019
    - Apr, 2026
  • Customer Service Foundations
    LinkedIn
    May, 2019
    - Apr, 2026
  • Digital Transformation
    LinkedIn
    May, 2019
    - Apr, 2026
  • Hootsuite Certified Professional
    Hootsuite Media Inc.
    Jun, 2016
    - Apr, 2026

Experience

  • Copia Global
    • Digital Marketing Manager | Ecommerce
      • May 2021 - Present

      E-Commerce Digital Marketing Manager responsible for developing and executing customizedconsumer sales and marketing initiatives to acquire new consumers, increase conversions andloyalty. The primary objective for the role is to grow revenue across Copia’s direct to customeronline ‘shop’, aka e-Commerce platform, through tailored outreach for high potential consumersegments.The function of this role includes SEM and sales initiatives leveraging Marketing analyticsplatforms in partnership with the brand and online sales team. The importanceis the ongoing analyses of various initiatives to ensure best-in-class strategy execution.

  • Digital and Technology Week
    • Judge - The 7th edition of the Digital Media Awards 2023
      • Dec 2023 - Dec 2023

      As a judge for the 7th edition of the Digital Media Awards (DMAs), my role was pivotal in assessing and evaluating the exceptional and innovative campaigns in the digital space. Tasked with scrutinizing entries across various categories such as Agency, Content, Publisher, Digital, Youth, and Grand Prix, I played a crucial role in identifying the standout contributions made by agency teams and organizations.My responsibility included carefully reviewing the campaigns presented by participants, considering factors such as creativity, impact, and effectiveness in the digital realm. I contributed to the recognition of outstanding achievements in digital marketing by carefully deliberating on entries and providing insights that contributed to the final decisions.Being part of the judging panel allowed me to witness firsthand the remarkable talent and innovation that shape the digital media landscape. It was an honor to contribute to the celebration of excellence in the industry and recognize the efforts of creative minds and innovators who continue to push boundaries in the digital space.

  • Marketing Society of Kenya
    • Judge - MSK Gala Awards 2022
      • Dec 2022 - Dec 2022

      Due to my expertise, track record of success, length of service to the industry and overall brilliance the Marketing Society of Kenya appointed me as a judge for their annual MSK awards. Judged some of the biggest marketing campaigns submitted by blue-chip companies and agencies.

  • Digital and Technology Week
    • Judge - Digital Media Awards 2022
      • Jun 2022 - Jun 2022

      DMA is the leading and first of its kind award recognition platform celebrating the very best of digital marketing and technology advancement in Kenya redefining the boundaries of creativity, innovation and outcomes.Digital and Technology is exploding with a mobile-first, smartphone biased and always connected consumer market of millions.

  • The Marketing Society of Kenya
    • Kenya
    • Board Member
      • Jan 2019 - Dec 2021
      • Kenya

      The Marketing Society of Kenya (MSK) is the national umbrella body for all marketers in Kenya whose key mandate is to empower and regulate the marketing industry by creating policy that governs the Marketing Industry (self-regulated), education and training of professionals, corporates and entrepreneurs, marketing and business mentorship and arbitration through the Advertising Standards Board.My primary role in MSK is leading the society’s associate members as the MSK Associate Member President & Representative to the board.

  • Longhorn Publishers Plc
    • Nairobi, Kenya
    • Digital Marketing Lead
      • May 2019 - Apr 2021
      • Nairobi, Kenya

  • Diamond Trust Bank
    • Kenya
    • Banking
    • 700 & Above Employee
    • Digital & Communications Lead, Service Excellence
      • Apr 2018 - Mar 2019

      Key contributor to DTB's communications efforts. Works closely with the Marketing and Contact Centre Team to support communication initiatives to improve how the bank reaches and engages with its external and internal audiences on digital platforms.

    • Content Community Manager & Marketing Officer - Marketing & Communications
      • Mar 2016 - Apr 2018

      Managed and fostered engagement and conversion from DTB social media and online properties Develops content strategies that is informed by DTB customers and users of our platforms with actions plans to support Coordinates with cross-functional teams to ensure exceptional customer service via social media channels at various customer touch points Manage digital channels for customer support and ensure they are managed effectively to improve customer satisfaction

  • The Collective - Digital Ad Agency
    • Nairobi County, Kenya
    • Digital Media Lead
      • Jan 2015 - Feb 2016
      • Nairobi County, Kenya

  • Gina Din Group
    • Nairobi County, Kenya
    • Public Relations Lead - Heineken East Africa, Account Lead
      • Jun 2013 - Feb 2014
      • Nairobi County, Kenya

Education

  • 2015 -
    Daystar University
    Master’s Degree, Masters of Arts in Corporate Communications
  • Moi University
    Bachelor of science in Communications and Public Relations

Suggested Services

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Industry Focus. “Technology, Information and Internet”

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