Experience

• 

  Mark G. Auerbach Public Relations

  • Longmeadow, MA

  • Principal

    • Jun 1987 - Present
    • Longmeadow, MA

    Principal of public relations and marketing consultancy that works with arts organizations, media, tourism, non-profits, and retail clients. Current/recent clients include: Springfield Chamber Players/MOSSO: Musicians of the Springfield Symphony Orchestra, JP's Lighting and Sound, Berkshire Film and Media Collaborative, Pittsfield, MA; MOSSO: The Musicians of the Springfield Symphony Orchestra, Springfield, MA;. Full client list upon request.Some Previous Clients: New England Public Media (NPR stations WFCR/WNNZ in Amherst, MA); The Capitol Steps, Alexandria, VA; "Says You" nationally syndicated public radio quiz show, Boston, MA; National Bel Canto Opera Competition, Chicago, IL; Arts in the Marketplace/The Rouse Company, Columbia, MD; The Mike Thornton Agency, Washington, DC; Dramatic Health/Game Changers in Medicine, New York, NY; Gaslight Entertainment/Westfield Concerts, Westfield, MA Summer Pops at Stanley Park, Westfield, MA; DIFFA (Design Industries Foundation Fighting AIDS) in Western Massachusetts; AOL Community Leaders Program; Kurn Hattin Homes for Children, Westminster, VT; WMass ArtsHub Virtual Summit, Amherst, MA; Jazz Ensembles of Mount Holyoke College "The Big Broadcast"​, South Hadley, MA;Cross-Culture Journeys, Amherst, MA; Suffield Academy, Suffield, CT; "The David Pakman Show"​ nationally syndicated radio/TV/internet show, Boston, MA, Westfield News Group, Westfield, MA; conductor Kevin Rhodes; composer Steven Schoenberg; authors Jeannie and Mark Gionfriddo, Victor Acquista, Jeanne Yocum, Harriet Chessman.Volunteer Work (present): Northfield Mount Hermon School Class Secretary, Reunion Committee, Alumni Council.

• 

  Freelance

  • Freelance Producer/Reporter/Anchor

    • 1987 - Present

    Arts/Theatre reporting for The Valley Optimist, Jewish Weekly News, 1270AM/WSPR, 640AM/WNNZ, Westfield News Group, "ArtsBeat TV/Radio", "On The Mark TV/Radio", "Athenaeum Spotlight with Guy McLain TV/Radio", "What Young People Think TV/Radio" for 89.5fm/WSKB, Westfield Community Programming, Southwick Community Programming, and Agawam Media. ArtsBeat Reporter for Pioneer Valley Radio.

• 

  WFCR/WNNZ, (now New England Public Media)

  • Special Projects

    • 2001 - 2009

    produce 3-4 live special events (performances, author readings and booksignings, NPR speakers programs) per year and over 25 international and domestic travel programs. Some events have included: "A Prairie Home Companion" broadcast, "An Evening with Garrison Keillor", "Says You!" broadcast; lectures by Public Radio's Scott Simon, Bob Edwards, Terry Gross and Ira Glass; authors Augusten Burroughs and Dr. Andrew Weil; musicians Matt Haimovitz, The Pittsburgh Collective, Avery Sharpe.

  • Public Relations / Underwriting Coordinator

    • 1987 - 2001

    Supervised public radio station's corporate underwriting program and coordinated public relations for station's programs and services.

• 

  StageWest

  • Public Relations / Marketing Director

    • 1986 - 1987

    Public Relations and later Public Relations and Marketing Director for a LORT C year-round professional theatre company in Springfield, MA. Responsible for marketing and promotion of subscription season and special events.

• 

  Springfield (MA) Symphony Orchestra

  • Director of Marketing and Communications

    • 1982 - 1985

    Responsible for marketing and public relations for a regional orchestra's classical and pops season, New England tour performances, summer pops season at Stanley Park, Westfield, MA, Washington DC debut performances, and other events.