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Mark Fontanella is a seasoned marketing and event planning professional with over 20 years of experience in various industries, including the LEGO Group, Willington Nameplate, American Royal Arts, Warner Brothers Studio Stores, and Fitcorp. He has held multiple roles, including Project Manager, Assistant Manager, Account Executive, Independent Account Manager, Wholesale Director, Gallery Director, Assistant Director, and Exercise Physiologist.

Experience

    • Denmark
    • Manufacturing
    • 700 & Above Employee
    • Project Manager - US Model Shop
      • Apr 2019 - Present

      Project Manager for the LEGO US Model Shop working on LEGO Brick Based solutions for Marketing, PR and other initiatives including, but not limited to, In-Store Play Experiences, small and large scale 3D model assets and other brick based executions as needed.

    • Project Manager SMA
      • Oct 2016 - Mar 2019

      Project Manger for LEGO Shopper Marketing Agency with a focus on in-store play experiences for our D2C division including LEGO Brand Retail Stores.

    • Assistant Manager, Event Marketing
      • Jul 2013 - Oct 2016

      Planning, execution and evaluation of all Consumer and Trade Shows and Events including: o Toy Fair, Comic-Con, GEN CON, LEGO KidsFest, Big E, First LEGO League, Tours – LET, LGS & Ninjago • Budget Management Event Marketing Department

    • In-Store & Events Marketing Coordinator
      • Jun 2010 - Jul 2013

      • Planning, execution and evaluation of all Consumer and Trade Shows and Events including: o Toy Fair, Comic-Con, GEN CON, LEGO KidsFest, Big E, First LEGO League, Tours – LET, LGS & Ninjago• Budget Management for both In-Store and Events Marketing Budgets

    • Operations & Marketing Administrative Assistant
      • May 2009 - Jun 2010

      • Assist in General Store Operations and Marketing programs and events• Coordinate Master-Builder and Glued model displays in stores including shipping & receiving of models• Facilitate store operational and marketing supplies orders and ensure timely arrivals at stores• Update LEGO retail store websites with current event postings, calendars and notices in a timely manner

    • Account Executive
      • 2006 - 2008

      Willington Nameplate is a manufacturer and distributor identification products such as nameplates, lables and decals.As an Account Executive my resposibilities included:•Product development, marketing and sales•Incremental sales of over 1 million dollars annually•Prospecting, qualifying and closi...

    • Independent Account Manager & Consultant
      • Jan 2002 - Dec 2005

      • Wholesale Account Management for New England, New York, UK and Australia• Promotional and Trade Show event planning from conceptualization, marketing, execution and breakdown• Planned and facilitated Bi-Annual Sales Representative conferences & product releases

    • Whoeslae Director
      • Mar 1996 - Nov 2001

      American Royal Arts is a licensing and marketing company specializing in the publication and distribution of entertainment fine art. As Whoelssale Director I was responsible for the following:•Intellectual property licensing – Property identification and initial contact•Licensor liaison for awar...

    • Gallery Director
      • Jul 1993 - Mar 1996

      The Warner Bothers Studio Stores was a chain of retail stores specializing in merchadise representing the intellectual properties of Warner Brothers Studios. Each store included a seperate section and business dedicated to Entertainment Fine Art and Collectibles.As Galery Director my responsibil...

    • Assistant Director
      • Aug 1987 - Jun 1993

      Fitcorp is a compnay based in Boston dedicated to the fitness industry. Their specialty is contracting with companies to subsidize their employees memberships to the various facilities that they run.During my years there I held multiple, yet advancing postions which included the following:Assist...

Education

  • 1982 - 1986
    Springfield College
  • 1979 - 1982
    Stafford High School

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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