Mark Fagiano
Senior Director e-Commerce at Road Scholar- Claim this Profile
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Bio
Giuseppe Motta
I had the pleasure of working with Mark at Road Scholar where we always worked on the financial budget projections and cost analysis of all the company's on-going web development and digital marketing projects. He was an absolute pleasure to work with because of his great work ethic. He would always deliver insightfully organized budget projections that always met their cost tolerance consistently and was very thorough in accounting for his actual to budget costs. There was a level of comfort that came easy to working with Mark because his thoughtful assistance was always direct and consistent. Everyone on my team always enjoyed working with Mark because he was a pleasure to work with.
LinkedIn User
I have worked with Mark on numerous times in his current position. I have also done considerable work in the agile field. We constantly fight the battle of good vs. bad agile. I first met Mark and realized he "gets it" when it comes to agile. Mark is a quick study, understands how agile works and where it works. I would highly recommend Mark for any position.
Giuseppe Motta
I had the pleasure of working with Mark at Road Scholar where we always worked on the financial budget projections and cost analysis of all the company's on-going web development and digital marketing projects. He was an absolute pleasure to work with because of his great work ethic. He would always deliver insightfully organized budget projections that always met their cost tolerance consistently and was very thorough in accounting for his actual to budget costs. There was a level of comfort that came easy to working with Mark because his thoughtful assistance was always direct and consistent. Everyone on my team always enjoyed working with Mark because he was a pleasure to work with.
LinkedIn User
I have worked with Mark on numerous times in his current position. I have also done considerable work in the agile field. We constantly fight the battle of good vs. bad agile. I first met Mark and realized he "gets it" when it comes to agile. Mark is a quick study, understands how agile works and where it works. I would highly recommend Mark for any position.
Giuseppe Motta
I had the pleasure of working with Mark at Road Scholar where we always worked on the financial budget projections and cost analysis of all the company's on-going web development and digital marketing projects. He was an absolute pleasure to work with because of his great work ethic. He would always deliver insightfully organized budget projections that always met their cost tolerance consistently and was very thorough in accounting for his actual to budget costs. There was a level of comfort that came easy to working with Mark because his thoughtful assistance was always direct and consistent. Everyone on my team always enjoyed working with Mark because he was a pleasure to work with.
LinkedIn User
I have worked with Mark on numerous times in his current position. I have also done considerable work in the agile field. We constantly fight the battle of good vs. bad agile. I first met Mark and realized he "gets it" when it comes to agile. Mark is a quick study, understands how agile works and where it works. I would highly recommend Mark for any position.
Giuseppe Motta
I had the pleasure of working with Mark at Road Scholar where we always worked on the financial budget projections and cost analysis of all the company's on-going web development and digital marketing projects. He was an absolute pleasure to work with because of his great work ethic. He would always deliver insightfully organized budget projections that always met their cost tolerance consistently and was very thorough in accounting for his actual to budget costs. There was a level of comfort that came easy to working with Mark because his thoughtful assistance was always direct and consistent. Everyone on my team always enjoyed working with Mark because he was a pleasure to work with.
LinkedIn User
I have worked with Mark on numerous times in his current position. I have also done considerable work in the agile field. We constantly fight the battle of good vs. bad agile. I first met Mark and realized he "gets it" when it comes to agile. Mark is a quick study, understands how agile works and where it works. I would highly recommend Mark for any position.
Experience
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Road Scholar
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United States
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Travel Arrangements
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300 - 400 Employee
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Senior Director e-Commerce
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Jul 2022 - Present
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Digital Channel Director
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Feb 2017 - Jul 2022
Conceptualized and built a department and structure for managing website development under the marketing umbrella. Introduced Agile project management structure and implemented key tactics to drive site feature prioritization, development and rollout. Created rigorous user testing strategy focused on removing customer pain points and improving conversion. Drive digital lead generation and retention programs.
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Checkerboard,LTD/eInvite.com
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West Boylston, MA
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General Manager, eCommerce and Marketing
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May 2014 - Feb 2017
Implementation and management of Agile project management process critical to bringing to market technology critical to continued ecommerce growth. UI/UX improvements across platforms driving user engagement and conversion. Alignment of marketing, merchandising, technology and messaging across all divisions in a transition to a unified brand and product strategy. Implementation and management of Agile project management process critical to bringing to market technology critical to continued ecommerce growth. UI/UX improvements across platforms driving user engagement and conversion. Alignment of marketing, merchandising, technology and messaging across all divisions in a transition to a unified brand and product strategy.
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ePals Media, Cricket Magazine Group, Cobblestone Publishing
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Vice President, Marketing
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Nov 2006 - May 2014
Directed a staff of 10 across this multi-national organization, developing the strategy and leading the integration for three distinct business units. Created and executed all revenue generating activities through ecommerce, direct, and partnership strategies. Led the digital marketing team in the execution of app, mobile and digital publishing tactics. Directed a staff of 10 across this multi-national organization, developing the strategy and leading the integration for three distinct business units. Created and executed all revenue generating activities through ecommerce, direct, and partnership strategies. Led the digital marketing team in the execution of app, mobile and digital publishing tactics.
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Brookstone
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United States
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Retail
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500 - 600 Employee
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Marketing Program Manager
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2003 - 2006
Responsible for all aspects of catalog marketing for three titles with a combined circulation of over 40 million, all search marketing programs, partnership marketing, Amazon, comparison shopping, list rental and package insert programs. Responsible for all aspects of catalog marketing for three titles with a combined circulation of over 40 million, all search marketing programs, partnership marketing, Amazon, comparison shopping, list rental and package insert programs.
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Orvis
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United States
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Retail
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700 & Above Employee
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Marketing Manager
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1996 - 2003
Responsible for all catalog marketing efforts for Men’s, Travel, and Outdoor titles. Managed all direct marketing activities for retail, dealer and lodge/guide programs, driving awareness and conversion across all channels. Responsible for all catalog marketing efforts for Men’s, Travel, and Outdoor titles. Managed all direct marketing activities for retail, dealer and lodge/guide programs, driving awareness and conversion across all channels.
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Education
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University of Massachusetts, Amherst
Bachelor, Marketing
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