Experience

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  Road Scholar

  • United States
  • Travel Arrangements
  • 700 & Above Employee

  • Senior Director e-Commerce

    • Jul 2022 - Present

  • Digital Channel Director

    • Feb 2017 - Jul 2022

    Conceptualized and built a department and structure for managing website development under the marketing umbrella. Introduced Agile project management structure and implemented key tactics to drive site feature prioritization, development and rollout. Created rigorous user testing strategy focused on removing customer pain points and improving conversion. Drive digital lead generation and retention programs.

• 

  Checkerboard,LTD/eInvite.com

  • West Boylston, MA

  • General Manager, eCommerce and Marketing

    • May 2014 - Feb 2017
    • West Boylston, MA

    Implementation and management of Agile project management process critical to bringing to market technology critical to continued ecommerce growth. UI/UX improvements across platforms driving user engagement and conversion. Alignment of marketing, merchandising, technology and messaging across all divisions in a transition to a unified brand and product strategy.

• 

  ePals Media, Cricket Magazine Group, Cobblestone Publishing

  • Peterborough, NH

  • Vice President, Marketing

    • Nov 2006 - May 2014
    • Peterborough, NH

    Directed a staff of 10 across this multi-national organization, developing the strategy and leading the integration for three distinct business units. Created and executed all revenue generating activities through ecommerce, direct, and partnership strategies. Led the digital marketing team in the execution of app, mobile and digital publishing tactics.

• 

  Brookstone

  • Merrimack, NH

  • Marketing Program Manager

    • 2003 - 2006
    • Merrimack, NH

    Responsible for all aspects of catalog marketing for three titles with a combined circulation of over 40 million, all search marketing programs, partnership marketing, Amazon, comparison shopping, list rental and package insert programs.

• 

  The Orvis Company

  • Sunderland, VT

  • Marketing Manager

    • 1996 - 2003
    • Sunderland, VT

    Responsible for all catalog marketing efforts for Men’s, Travel, and Outdoor titles. Managed all direct marketing activities for retail, dealer and lodge/guide programs, driving awareness and conversion across all channels.