Bio
Experience
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Canton Ace Hardware
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Canton, Baltimore, MD
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Store Manager
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Aug 2012 - Present
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Canton, Baltimore, MD
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Waverly Ace Hardware
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Baltimore, MD
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Store Manager
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Jul 2010 - Jun 2011
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Baltimore, MD
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Federal Hill Ace Hardware
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Baltimore, MD
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Store Associate/Cashier
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Apr 2009 - Jul 2010
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Baltimore, MD
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Director of Sales & Marketing (now a Kimpton Hotel)
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Dec 2002 - Nov 2003
*Liaison to internet marketing consultant with expertise in internet channels of distribution.*Trained in on-line reservations system being considered.*Fielded customer inquiry calls for all market segments This was a one-person sales & marketing position for the 45-room Morrison House. The combined effects of 9/11, the anthrax threat and the Northern Virginia sniper had severely depressed occupancies. In this position I was charged with regaining market share and re-defining our position in the market. Government per diem was set and solicited. An off property venue was located and retained to enable accommodation of hard to place meetings with low numbers of guestrooms and high numbers of meeting attendees. A meetings package was designed and implemented. These actions resulted in an increase of 27.6 occupancy points and $28.7 in room revenue for July 2, 2003 over July 2002.
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Director of Sales & Marketing
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Feb 2002 - Jun 2002
*Oversaw reinstating the hotel’s sales and marketing system, Miracle. *Fielded customer inquiry calls for all market segments *Planned and executed training and wrote standards. Arrived in this position to this well-established 100-room luxury hotel located for blocks from the White House while it was in a post management contract takeover atmosphere. This position was seated on the hotel Executive Committee. Managing a staff of two salespersons, we strategically planned to meet a budgeted increase of 8% in rooms revenue over 2001 and manage a wide swing in market segments, notably a substantial increase in the group segment and a decrease in transient, the hotel’s most lucrative and established segment. Assisted in developing a dining club for The Restaurant at the Jefferson. Held one departmental retreat and rewrote actions for the 2002 Marketing Plan.
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Director of Sales
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Apr 2000 - Jan 2002
Four Seasons Washington DC Director of Sales 4/00-1/02*Assistant Division Head (entailed Executive Committee responsibilities)*Fielded customer inquiry calls for all market segments *Improved client satisfaction in sales department through “Listen In” program*Ranked at Achievers Club for 2000 and was on target for same in 2001 prior to 9/11.This lateral position was accepted as an action step to achieve promotion to Director of Sales and Marketing. The Washington DC hotel provided a second “tour of duty” as Director of Sales in an urban, city center property with vastly different clientele and workplace culture. Responsible for transient/corporate markets while achieving maximum revpar. Directed the sales efforts of four sales managers, ensuring each manager’s sales goals were achieved or exceeded. Directed career development of the salespeople and two assistants. Two assistants and one sales manager were promoted or transferred in 2001. Involved in budgeting process, 2001 and 2002 Marketing Plans and the hiring and career development of all members of the sales department. Weekly forecast and member of Yield Team. The hotel was consistent leader of its competitive set in Market Share, exceeding rate by $100.00-125.00.
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Director of Sales
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Apr 1997 - Apr 2000
Responsible for achieving budgeted sales goals for the group segment and transient/corporate market while achieving revpar for this 364 room Four Star, Five Diamond property. Directed sales efforts of five sales managers. Managed career development of all members of the sales department, seeing a sales manager promoted to DOS upon my transfer to Washington DC. Increased group room rate by $9.51 and group room-nights by 2994 from 1997 to 1998. Increased overall corporate room rate by $13.31 in an extremely competitive market.
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Corporate Sales Manager
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Nov 1994 - Apr 1997
Responsible for attaining budgeted revenues in the transient market. Named as 1994 Achiever Award Winner. Served as project manager for Delphi installation in 1995. Completed Individual Career Development Program for DOS. Exceeded budgeted room rate and room nights in corporate/transient segments in 1994/1995. Achieved Presidents Club ranking for 1996 with 112% of goals.
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Director of Sales
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Apr 1992 - Nov 1994
Responsible for attaining budgeted revenues and ADR for this 203-room Four Star, Four Diamond member of Preferred Hotels and resorts Worldwide. Managed staff for four salespersons, three convention services staff and three support staff. Designed and implemented goals-driven bonus program consisting of monthly sales action plans, solicitation goals and guest satisfaction results. Acted as project manager for Sales and Catering software conversion from Maxsell (H.I.S.) to Delphi V5.0. Restructured negotiated rate program and The Harbor Court Club (bookers club). Participated in development of Preferences Program (a solicitation program for buyers of hotel products).
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Sales Manager
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Apr 1990 - Apr 1992
Responsible for group rooms sales in corporate market. Concentration in tech, insurance, consumer products, city-wide conventions and The World Bank. Involved in budget and Marketing Plan
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Director of Sales
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1992 - 1994
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Director of Catering
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Aug 1987 - Apr 1990
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Specialty Dinning Manager
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Dec 1986 - Aug 1987
Supervised staff of twenty banquet servers and twelve room-service servers. Oversaw service of off-premise (on board clipper ships) catering. Maintained high levels of guest satisfaction.
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Education
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2008 - 2009Computertraining.com
Microsoft Network Technology Program -
1972 - 1974Kent State University
Bachelor of Arts, Psychology -
1970 - 1972American University
Pre-Med
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