Okay, let’s tackle this. So Mark Cira has a mix of sales, marketing, and entrepreneurship skills, which are in demand. He has experience with Salesforce.com and SaaS, which are popular tools in the industry. His education from James Madison University adds some value. Location is Encinitas, California, which is a desirable area. Considering his skills and location, I’m estimating his hourly rate to be around $125, which is slightly below the national average for sales and marketing professionals in the US, but still competitive given his entrepreneurial background and local location.