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Maritza Roman is a seasoned sales and marketing professional with 20+ years of experience in managing multimillion-dollar territories, developing and executing sales strategies, and driving revenue growth. She has expertise in brand awareness, management, forecasting, marketing strategy, competitive analysis, product management, international sales, pricing, sales, and trade shows. Maritza has held various roles at VWR, part of Avantor, including Territory Manager - Domestic Export, International Sales and Territory Manager for the Latin America market, and Territory Manager, Central/South America and Caribbean.

Experience

    • United States
    • Biotechnology Research
    • 700 & Above Employee
    • Territory Manager - Domestic Export
      • Sep 2019 - Present

      Responsible for Managing a multimillion-dollar territory comprised of all Domestic Exporters in the US.• Build and maintain relationships with multi-industry Exporters through on-site customer visits.• Develop and execute all initiatives including identifying and launching new products, sales promotions and pricing, product management, channel sales opportunities, growth plans, and product training. • Create sales demands by encouraging brand awareness through new and existing reseller channels. • Manage sales forecast and reseller marketing strategies. • Competition analysis.• Consistent sales growth.

    • Territory Manager, Central/South America and Caribbean
      • Jan 2004 - Sep 2019

      International Sales and Territory Manager for the Latin America market. • Develop and manage multimillion-dollar territory comprised of international accounts in South America and Dominican Republic in various segments such as manufacturing, oil and gas, mining, universities, government, and channel distributors.• Develop new markets and distributors while strengthening existing distribution channels.• Established strong partnerships with distributors and resellers to expand market reach.• Develop and execute all initiatives including identifying and launching new products, sales promotions, pricing, product management, channel sales opportunity, growth plans, and product training.• Create sales demands through distributor channels by encouraging brand awareness.• Support in-country distributors with international trade shows and customer joint visits.• Manage sales forecast and distributor marketing strategies. • Competition analysis.• Provided regular sales forecasts and reports to senior management.• Lead and execute sales strategies for South America markets, consistently exceeding revenue targets.• Cultivate and manage key client relationships.• Collaborate with cross-functional teams to tailor product offerings to meet regional market demands.• Conduct market research to identify opportunities to stay ahead of industry trends.• Successfully negotiate contracts and agreements with clients, ensuring mutual satisfaction.

    • Warehousing and Storage
    • 1 - 100 Employee
    • Territory Manager, Domestic Export
      • 2000 - 2004

      • Responsible for management and growth of existing Domestic Export customers, while developing new accounts.• Built and maintained relationships with customers through on-site visits.• Develop and execute all initiatives including identifying and launching new products, sales promotions and pricing, product management, channel sales opportunity and growth plans and product training.

    • Sales Representative, University of Miami account
      • Jan 1998 - Jul 2000

      • Responsible to drive sales revenue growth and increased profitability in all campuses with a broad account base.• Managed VWR's vast product portfolio and executed sales through product shows, promotions, and presentations.• Partnered with key manufacturers, suppliers, and specialists to provide customer solutions and drive sales.• Ability to work independently and successfully manage time and territory.• Call on customers to introduce and sell new products, maintain and improve service levels, and reinforce marketing initiatives.• Developed and maintained relationships with various levels of institution decision makers including procurement, administrative, and researchers.

    • On-Site Coordinator, University of Miami account
      • 1994 - 1998
      • Miami, Florida

      • Acted as primary contact for customers in all campuses.• Assisted sales representative with quotations to present to customers, product shows, and promotions.• Placed customer orders, provided order status availability, expedited shipments, assisted with returns, and credits.• Ensure customer satisfaction and loyalty.

Education

  • Florida International University
    Bachelor’s Degree, Health Services Administration

Suggested Services

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Industry Focus. “Marketing and Advertising”

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