Experience

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  DESIGN MARKETING COLLECTIVE

  • Miami, Florida, United States

  • Founder

    • Dec 2020 - Present
    • Miami, Florida, United States

    Design Marketing Collective is Miami-based, boutique marketing and communications agency specializing in the interior design industry. Founded by Marissa Cornejo in 2021, Design Marketing Collective collaborates with interior designers and design brands creating compelling content that drives brand visibility and engagement.

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  AM/PM Partners

  • Miami, Florida, United States

  • Co-Founder

    • Nov 2020 - Dec 2021
    • Miami, Florida, United States

    AM/PM is a boutique consulting firm founded by Anamaria Garcia and Marissa Cornejo specializing in luxury interiors. Combining experience in Sales Strategy, Marketing & Communications, Luxury Clienteling and Event planning, AM/PM presents a tailored approach, assisting clients to expand their brand presence within the A&D and Real Estate community.

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  Luxury Living Group

  • Miami

  • Director, USA Marketing & Public Relations

    • Jun 2018 - Nov 2020
    • Miami

    As the US Director of Marketing & Public Relations, Marissa developed and implemented the Group's strategic Marketing/PR plan for Showrooms in New York, Los Angeles and Miami. She programmed national and regional advertising buys for FENDI Casa, Baccarat La Maison and Bentley Home. Marissa worked closely with the General Manager and Head of Sales to align marketing initiatives with commercial planning to ensure efficiency and optimal promotion of products and collection launches. She developed partnerships with luxury brands, design firms and real estate groups for cross promotion of products extending the brand's reach across new market verticals. Marissa's relationships with top tier press resulted in media placements across coveted interior design titles. Most recently she managed the Group's digital marketing programs supporting virtual launches for new collections and entry into e-commerce platforms.

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  Whitehaus Media Group

  • Miami Beach

  • Director of Sales & Marketing

    • Sep 2016 - Mar 2018
    • Miami Beach

    As the Director of Sales and Marketing, Marissa is responsible for planning and implementing sales, marketing and product development programs. She manages the distribution and strategic placement for Cultured, Venice, Bal Harbour and LALA magazines including managing distributor, hotel and industry partner alignments. Marissa oversees participation in regional and national art and design fairs, event planning and sponsorships with partners such as Design Miami, Art Basel, Expo Chicago, and Sobe WFF.

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  Luxury Living Group (FENDI Casa, Bentley Home, Trussardi Casa, Heritage Collection)

  • Miami/Fort Lauderdale Area

  • Director of Marketing & Communications

    • Sep 2014 - Sep 2016
    • Miami/Fort Lauderdale Area

    As the Marketing and Communications Director at Luxury Living, Marissa managed and implemented the overall marketing plan and strategy for the Miami, New York and Los Angeles Showrooms. From event planning to public relations coordination she maximized the company's brand awareness and maintained a consistent corporate identity across marketing and public relations channels.

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  ADRIANA HOYOS

  • Miami, FL

  • Marketing & PR Strategist

    • Mar 2014 - Sep 2014
    • Miami, FL

    As Marketing & PR Strategist for ADRIANA HOYOS, Marissa was responsible for implementing and directing marketing activities for the US market. She worked closely with ADRIANA HOYOS showrooms located the Miami Design District, Design Center of the Americas, Dallas Design District, as well as ADRIANA HOYOS partners and dealers.

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  MOI, Inc.

  • United States
  • Furniture and Home Furnishings Manufacturing
  • 700 & Above Employee

  • Marketing Manager

    • Sep 2012 - Nov 2013

    +Managed marketing budget, developed marketing plan, and set marketing policies and procedures.+Managed development of marketing collateral, public relations, advertising programs, corporate identity, special events, direct mail programs, and market research activities.+Developed marketing content strategy and ensured consistency of all external/internal communications. +Implemented social media program for Twitter and monitored statistics to continually ensure positive brand position. +Directed MOI’s implementation and adaption of Salesforce CRM including vendor liaison, software customization, employee training, and business process improvement through CRM use.+Led participation at industry events including NeoCon, JDRF Real Estate Games, and Operation Backpack for Volunteers of America.+Planned showroom events targeted to CRE and A&D community.+Managed interns and Showroom Manager.

  • Proposal Manager

    • May 2011 - Sep 2012

    Managed all private sector proposal and presentation activities including managing schedules and deadlines; developing outlines and matrices; coordinating with sales and project management personnel; coordinating with manufacturer partners; and monitoring the progress of each proposal. +Created proposal outlines used as key document design tools.+Analyzed RFP/bid requirements against proposal outlines to ensure technical compliance and customization for each client's project goals.+Designed proposal templates to brand standards to create visually appealing proposal/presentations that displayed past performance experience.+Worked with project managers to write and edit project approach narratives. +Regularly met with Baltimore Proposal Manager to review best practices for upcoming bid strategies+Assisted in maintaining the firm's overall brand management standards by reviewing branded materials for consistency in graphics and messaging.+Coordinated daily marketing activities such as editing of printed marketing collateral and coordination with vendors.

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  Gensler

  • Washington, DC

  • Marketing Coordinator + CRM Leader for South East Region

    • Apr 2008 - Oct 2010
    • Washington, DC

    Prepared proposals for federal government, workplace, lifestyle and master planning pursuits. Supported business development presentations for existing and prospective clients. As (CRM) Leader for the the South East region, I trained staff on CRM tools and applications specializing in best practices for effective contact management. I ensured implementation and execution of CRM initiatives for business development programs.+Responded to RFPs for federal government, workplace, lifestyle and master planning pursuits.+Created business development presentations for existing and prospective clients.+Customer Relationship Management (CRM) Leader; Charlotte and Tampa offices.+Trained South East region on CRM tools and applications specializing in best practices for effective contact management.+Developed and maintained client contact lists for magazine, email campaign and public relation mailers.+Executed CRM initiatives for business development programs.+Prepared award submissions for regional and national design competitions.+Developed business case studies for use in internal and external marketing and public relations collateral.+Organized sustainability brochures, presentations and proposals for marketing use.

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  ECRM

  • Washington, DC

  • International Category Development Manager, Latin America

    • May 2005 - Aug 2007
    • Washington, DC

    Latin American International Category & Business Development Manager for retail marketing firm *Planned and directed Latin American retailer and vendor participation at business to business trade conferences.