Experience

• 

  BowStern Marketing Communications

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Director of Accounts

    • Jan 2023 - Present

  • Senior Account Executive

    • Aug 2017 - Jan 2023

    • Planning, oversight, and comprehensive reporting for digital & traditional advertising campaigns• Lead project management efforts and oversee internal teams to ensure excellence and timeliness• Oversight and management of multiple client accounts and associated marketing budgets• Serve as the main point of contact for accounts and foster ongoing client relations• Strategic multi-channel campaign development, oversight, execution, and measurement• Management of Junior Account Executive team members• Production management of videos projects, including script writing and storyboard oversight• Liaise with vendors to secure strategic and cost-effective advertising placement• Reporting and analysis for print, outdoor, radio, digital, and direct mail campaigns

  • Communications Strategist (Account Manager)

    • May 2014 - Aug 2017

    • Lead project management efforts and manage internal teams to ensure excellence and timeliness• Oversight and management of multiple client accounts• Serve as main point of contact for accounts, managing ongoing client relations• Work with vendors to secure strategic and cost-effective advertising placement• Copywriting and editing for marketing items such as websites, billboards, and brochures• Strategic campaign development, oversight, execution, and measurement • Comprehensive event planning and execution• Public relations copywriting, media pitching, and press event management • Production management of video projects, including script writing and storyboard oversight• Focus group planning, execution, and reporting

  • Digital Strategist

    • May 2013 - May 2014

    • Monitored client Twitter and Facebook accounts daily• Composed and edited copy for monthly social media calendars• Engaged in strategic planning for digital marketing campaigns• Researched and created content for digital efforts• Compiled monthly social media reports, including Facebook metrics measurements• Conducted targeted audience outreach through digital tools such as Hootsuite

  • Social Media Intern

    • Dec 2012 - May 2013

    • Monitored client Twitter and Facebook accounts daily• Composed and edited copy for monthly social media calendars• Researched and created content for digital efforts• Conducted targeted audience outreach through digital tools such as Hootsuite

• 

  Harrys Seafood Bar & Grille

  • Harry's Seafood Bar & Grille

  • Head Hostess/ Server Trainer

    • Jan 2010 - Jan 2016
    • Harry's Seafood Bar & Grille

    Organized roles of up to six employees during peak timesCreated weekly schedule for 12 employeesHosted team meetings regarding plans for improvement and issues with performanceOversight and management of new employee trainingManaged front desk

• 

  Kidd Group

  • Public Relations Intern

    • Jan 2012 - May 2012

    • Drafted press releases for client initiatives and announcements• Wrote social media content for campaigns and efforts• Scheduled social media messaging daily • Edited marketing material copy such as brochures, flyers, and websites• Researched information for client accounts and campaign initiatives • Assisted in press conference execution and lead live social media coverage efforts• Drafted client proposals for new business initiatives

• 

  Omni Club

  • Front Desk Receptionist

    • Jan 2006 - Apr 2008

    Answered phone calls and relayed messages to managementChecked in members as they enteredAlerted members of overdue paymentsHelped solve customer problemsCollected late membership fees, class payments, and payments for merchandise