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Marisa Schwyter( Engi)

Marketing & Communication Manager at Tech Cluster Zug AG
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Location
Zug, Zug, Switzerland, CH
Languages
  • Deutsch Native or bilingual proficiency
  • Englisch Full professional proficiency
  • Französisch Limited working proficiency
  • Niederländisch Elementary proficiency
Skills
  • Marketing
  • Fmcg
  • Brand Management
  • Trade Marketing
  • Product Markeitng
  • Show all
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Experience

  • Tech Cluster Zug AG
    • Zug, Schweiz
    • Marketing & Communication Manager
      • Dec 2023 - Present
      • Zug, Schweiz

  • Hero Schweiz
    • Marketing Manager Natural Spreads
      • Jan 2018 - Jun 2021

      - Strategy development, planning, operational implementation, and control of annual marketing plans for Natural Spreads (including private labels)- Conceptualization, development, planning, execution, and monitoring of all image and volume building marketing activities, both below-the-line (BTL) and above-the-line (ATL), including online and social media- Conceptualization, development, planning, launch, and establishment of the new millennial jam range "JAM JAM." This includes the execution of crowd testing for the final recipe, design, and naming- Professional and personnel management of the Junior Marketing Manager for Natural Spreads

  • Hero Schweiz
    • Switzerland
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Senior Marketing Manager Export
      • Apr 2016 - Sep 2017

      - Responsibility for developing and executing marketing strategies for the USA (Foodservice), China, and APAC markets- Management of the marketing department in Switzerland and external locations, including conceptual development and implementation of sales promotion activities- Implementation of the digital marketing strategy for the children's nutrition business in China in collaboration with the local agency- Leadership of the Intercompany and Europe sales department, ensuring sustainable and profitable development in the sales area, as well as identifying new business opportunities- Supervision of two directly reporting employees (Marketing Manager and Regional Sales Manager Europe/IC), including their professional development (coaching), and the professional guidance of another employee in China

    • Marketing Manager Convenience
      • Nov 2013 - Mar 2016

  • Unilever
    • Marketing Trainee Unilever Future Leadership Program
      • Sep 2011 - Oct 2013

  • Unilever
    • Brand Manager Assistant Knorr
      • Mar 2010 - Apr 2011

  • Zurich Film Festival
    • Assistentin im Bereich Marketing & Sponsoring
      • Jun 2006 - Oct 2006

Education

  • 2022 - 2023
    The Interior Design Institute (Singapore)
  • 2021 - 2022
    Foodtography School (Singapore)
    Online Course about Food Photography with camera and smartphone
  • 2009 - 2011
    ZHAW School of Management and Law
    Master of Science in Business Administration with a Major in Marketing
  • 2006 - 2009
    Hochschule Luzern
    Bachelor of Science in Business Administration, Kommunikation & Marketing
  • 1999 - 2004
    Sportgymnasium Minerva Zürich
    Eidgenössische Matur Typ. E

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Industry Focus. “Architecture and Planning”

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