Bio
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Mario Leon Alonzo is a seasoned marketing professional with 14 years of experience in strategic planning, market research, and brand management, holding leadership positions at Industrias Licoreras de Guatemala and Distribuidora Alcazaren.
Experience
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Guatemala
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Manufacturing
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500 - 600 Employee
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Innovation Manager
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Aug 2019 - Present
Responsible for vetting innovative big growth driving ideas by leveraging a robust pipeline of innovation projects that are strategic, sustainable and scalable. Championing these initiatives through the new product initiation process, and ultimately delivering these initiatives to the marketplace.
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Senior Category Manager
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Jun 2016 - Present
Aguardiente Category: Quezalteca, Venado and Other Aguardientes
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Latin America & Caribbean Manager. (Miami, FL)
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Jun 2010 - Jun 2016
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Guatemala
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Manufacturing
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500 - 600 Employee
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Regional (Central America) Marketing Category Manager
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Dec 2006 - Jan 2010
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Trade Marketing (BTL) Manager: Mass Retail and Wholesale
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Dec 2004 - Dec 2006
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Category Manager (Vodka, Tequila, Flavored Spirits)
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Jan 2003 - Dec 2004
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Education
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2008 - 2010Universidad Francisco Marroquín
M.B.A- Masters of Business Administration, Strategy -
1998 - 2002Universidad Francisco Marroquín
Bachelors Degree, Business Administration -
1995 - 1997Colegio Suizo Americano
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Liceo Javier
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Industry Focus. “Manufacturing”
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