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Marinda Hamann is a seasoned market research professional with extensive experience in designing and managing strategic research projects, leading teams, and providing actionable insights to top organizations. She holds an MBA in Data Analytics and an MS in Marketing Research, and is certified as a Professional Researcher. Marinda has worked with various companies, including ISC2, AMA Tampa Bay, Phoenix Marketing International, Percept Research, Nissan Motor Co., Ltd., NFIB, CFI Group, Pitney Bowes Business Insight, and Shar Products Company.

Credentials

  • Diversity, Equity and Inclusion in the Workplace Certificate
    USF Office of Corporate Training and Professional Education
    Jun, 2021
    - Apr, 2026
  • Professional Researcher Certification
    Marketing Research Association
    Sep, 2014
    - Apr, 2026

Experience

  • ISC2
    • Tampa/St. Petersburg, Florida Area
    • Lead, Global Research
      • Dec 2018 - Present
      • Tampa/St. Petersburg, Florida Area

      I head the research department at ISC2.- Design and manage strategic cybersecurity thought leadership research projects that are referenced by top media outlets. Research projects include the annual Cybersecurity Workforce Study, the Cybersecurity Pursuers Study, and the Cybersecurity Hiring Managers Guide.- Design internal research programs for continuous improvement- Speaker at cybersecurity conferences/webinars

  • AMA Tampa Bay
    • Tampa/St. Petersburg, Florida Area
    • VP of Research/Board of Directors
      • Apr 2016 - Dec 2019
      • Tampa/St. Petersburg, Florida Area

      Served on the Tampa Bay chapter of the AMA board of directors as the VP of Research for 4 years. Conducted all chapter research (event, member, and volunteer experience surveys), analyzed/presented results to the board, and strategized with board members on ways to improve the member experience.

  • Phoenix Marketing International
    • Tampa/St. Petersburg, Florida Area
    • Senior Account Manager CX
      • Apr 2013 - Nov 2018
      • Tampa/St. Petersburg, Florida Area

      Senior manager in the Customer Experience (CX) area. Managed and grew largest client accounts. Designed custom research solutions to solve business issues and customer experience tracking programs that identified key experience elements and areas for improvement. Managed project and account teams.

  • Percept Research
    • Charlotte, North Carolina, United States
    • Project Manager
      • May 2011 - Dec 2012
      • Charlotte, North Carolina, United States

      Managed advanced degree (traditional, executive, online, hybrid) lifecycle research (student entry, midterm, exit, and alumni surveys). Managed client relationships and business development.

  • Nissan Motor Co., Ltd.
    • Franklin, Tennessee, United States
    • Customer Insights Research Analyst
      • Feb 2011 - Apr 2011
      • Franklin, Tennessee, United States

      Managed Electric Vehicle (Nissan LEAF) customer journey research. Managed retail and services customer satisfaction and roadside services tracking programs.

  • NFIB
    • Greater Nashville Area, TN
    • Market Research Manager
      • Feb 2010 - Feb 2011
      • Greater Nashville Area, TN

      Developed strategies and determined research initiatives to increase small business association membership and retention. Coordinated outside research projects and managed vendor relationships. Analyzed, segmented, and modeled CRM, secondary, and survey data

    • United States
    • Business Consulting and Services
    • 100 - 200 Employee
    • Consultant
      • Jul 2003 - Feb 2009

      Designed and implemented customer satisfaction, employee satisfaction, competitor, and multi-channel research projects (methodology, sampling plans, survey instrument, analysis, vendor selection, and management). Managed client and vendor relationships, developed project timelines, scheduled resources, and managed project team. Provided actionable insights and recommendations to C-suite via written reports and presentations. Managed several complex projects simultaneously.

    • Data Analyst
      • Apr 2000 - Jul 2003

      Insured data integrity from survey, transactional, and secondary sources and performed statistical tests (regression models, factor analysis, ANOVA, T and Z tests). Programmed online surveys. Created actionable and insightful client reports and presentations.

    • Restaurant Research Manager
      • Feb 2000 - Mar 2000

      Managed work flow, project time lines, and team members for restaurant research department at leading site selection provider. Selected vendors and managed relationships.

    • Restaurant Research Analyst
      • Oct 1997 - Feb 2000

      Insured data integrity and performed statistical tests using SPSS. Produced trade area and sales encroachment maps using MapInfo products. Provided actionable insights and recommendations via written reports and presentations.

  • Shar Products Company
    • Ann Arbor, Michigan, United States
    • Customer Service Manager
      • Oct 1993 - Sep 1997
      • Ann Arbor, Michigan, United States

      Managed customer service department for nations largest online bowed string instruments retailer.

Education

  • 2020 - 2024
    University of South Florida
    Master of Business Administration - MBA, Data Analytics concentration
  • 2017 - 2018
    Michigan State University - The Eli Broad College of Business
    Master of Science - MS, Marketing Research
  • University of Michigan
    Bachelor of Art, History

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Industry Focus. “Market Research”

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