Bio
Credentials
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Diversity, Equity and Inclusion in the Workplace Certificate
USF Office of Corporate Training and Professional EducationJun, 2021- Apr, 2026 -
Professional Researcher Certification
Marketing Research AssociationSep, 2014- Apr, 2026
Experience
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ISC2
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Tampa/St. Petersburg, Florida Area
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Lead, Global Research
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Dec 2018 - Present
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Tampa/St. Petersburg, Florida Area
I head the research department at ISC2.- Design and manage strategic cybersecurity thought leadership research projects that are referenced by top media outlets. Research projects include the annual Cybersecurity Workforce Study, the Cybersecurity Pursuers Study, and the Cybersecurity Hiring Managers Guide.- Design internal research programs for continuous improvement- Speaker at cybersecurity conferences/webinars
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AMA Tampa Bay
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Tampa/St. Petersburg, Florida Area
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VP of Research/Board of Directors
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Apr 2016 - Dec 2019
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Tampa/St. Petersburg, Florida Area
Served on the Tampa Bay chapter of the AMA board of directors as the VP of Research for 4 years. Conducted all chapter research (event, member, and volunteer experience surveys), analyzed/presented results to the board, and strategized with board members on ways to improve the member experience.
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Phoenix Marketing International
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Tampa/St. Petersburg, Florida Area
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Senior Account Manager CX
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Apr 2013 - Nov 2018
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Tampa/St. Petersburg, Florida Area
Senior manager in the Customer Experience (CX) area. Managed and grew largest client accounts. Designed custom research solutions to solve business issues and customer experience tracking programs that identified key experience elements and areas for improvement. Managed project and account teams.
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Percept Research
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Charlotte, North Carolina, United States
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Project Manager
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May 2011 - Dec 2012
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Charlotte, North Carolina, United States
Managed advanced degree (traditional, executive, online, hybrid) lifecycle research (student entry, midterm, exit, and alumni surveys). Managed client relationships and business development.
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Nissan Motor Co., Ltd.
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Franklin, Tennessee, United States
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Customer Insights Research Analyst
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Feb 2011 - Apr 2011
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Franklin, Tennessee, United States
Managed Electric Vehicle (Nissan LEAF) customer journey research. Managed retail and services customer satisfaction and roadside services tracking programs.
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NFIB
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Greater Nashville Area, TN
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Market Research Manager
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Feb 2010 - Feb 2011
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Greater Nashville Area, TN
Developed strategies and determined research initiatives to increase small business association membership and retention. Coordinated outside research projects and managed vendor relationships. Analyzed, segmented, and modeled CRM, secondary, and survey data
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United States
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Business Consulting and Services
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100 - 200 Employee
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Consultant
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Jul 2003 - Feb 2009
Designed and implemented customer satisfaction, employee satisfaction, competitor, and multi-channel research projects (methodology, sampling plans, survey instrument, analysis, vendor selection, and management). Managed client and vendor relationships, developed project timelines, scheduled resources, and managed project team. Provided actionable insights and recommendations to C-suite via written reports and presentations. Managed several complex projects simultaneously.
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Data Analyst
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Apr 2000 - Jul 2003
Insured data integrity from survey, transactional, and secondary sources and performed statistical tests (regression models, factor analysis, ANOVA, T and Z tests). Programmed online surveys. Created actionable and insightful client reports and presentations.
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Restaurant Research Manager
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Feb 2000 - Mar 2000
Managed work flow, project time lines, and team members for restaurant research department at leading site selection provider. Selected vendors and managed relationships.
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Restaurant Research Analyst
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Oct 1997 - Feb 2000
Insured data integrity and performed statistical tests using SPSS. Produced trade area and sales encroachment maps using MapInfo products. Provided actionable insights and recommendations via written reports and presentations.
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Shar Products Company
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Ann Arbor, Michigan, United States
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Customer Service Manager
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Oct 1993 - Sep 1997
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Ann Arbor, Michigan, United States
Managed customer service department for nations largest online bowed string instruments retailer.
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Education
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2020 - 2024University of South Florida
Master of Business Administration - MBA, Data Analytics concentration -
2017 - 2018Michigan State University - The Eli Broad College of Business
Master of Science - MS, Marketing Research -
University of Michigan
Bachelor of Art, History
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