Experience

• 

  Cryptonow Group AG

  • Chief Marketing Officer

    • Jan 2023 - Present

• 

  Värdex Suisse AG

  • Zug, Schweiz

  • Chief Marketing Officer

    • Sep 2022 - Present
    • Zug, Schweiz

• 

  UBS

  • Zürich, Kanton Zürich, Schweiz

  • Digital Marketing Specialist

    • May 2019 - Jul 2022
    • Zürich, Kanton Zürich, Schweiz

    Key responsibilities:• From conception to execution and in-depth analysis of digital campaigns within each phase of the marketing funnel (awareness, consideration, performance)• Advancement of the Marketing Automation area, including the implementation of an automated digital campaign reporting dashboard• Further development of Programmatic Advertising: Know-how transfer within the team on product or feature updates and further improvement possibilitiesKey deliverables:• Building campaign strategies, objectives, target audiences and identifying the optimum marketing mix across online marketing channels• Analysis and development of user journeys, sales funnels and digital sales measures to increase return on investment, execution of landing page optimizations for various digital measures, as well as their visualization with the help of wireframes, mockups and experience maps • Assessment of digital creative concepts as well as the creation of advertising material in cooperation with external agencies as well as internal stakeholders

• 

  adisfaction Schweiz

  • Switzerland
  • Advertising Services
  • 1 - 100 Employee

  • Consultant Digital Marketing (Financial Clients)

    • Dec 2017 - Apr 2019

    Key responsibilities:• Operative support and strategic consulting of financial clients in digital marketing • Creation of content annual strategies as well as planning and co-negotiation of annual cooperation’s• Financial control of all projects and coordination of invoicesKey deliverables:• Development and presentation of national and global digital marketing concepts and measures for various clients in the financial sector• Creating media plans, campaign reports and analyses• Planning and execution of display, social media and performance campaigns• Setting up and managing campaigns in the ad server

  • Junior Consultant Digital Marketing (Financial Clients)

    • Dec 2016 - Nov 2017

  • Trainee Digital Marketing

    • May 2016 - Nov 2016