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Bio

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Mariia Souchko is a seasoned marketing professional with expertise in business development, sales, and customer relationships. She has worked in various industries, including IT, retail, and textiles, and has experience in multiple languages, including English, French, and Ukrainian. Mariia has held leadership positions in companies such as Global Storm IT, Playground Creative Agency, and SR Crea, Design 3D.

Experience

    • Canada
    • Non-profit Organizations
    • 1 - 100 Employee
    • Bilingual Facilitator The Greater Heights of Growth Program
      • Nov 2023 - Present
      • Halifax, Nova Scotia, Canada

      In my multifaceted role at Greater Heights of Growth™ program, I assist and facilitate our nationally recognized program in both English and French, ensuring an inclusive and impactful experience for a diverse range of participants. Alongside this, I am actively engaged in one-on-one business adv...

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Director Of Marketing And Development
      • Jul 2019 - Present
      • Halifax, Canada

      Welcome to my playground, where creativity meets strategy in the dynamic world of marketing and development. At Playground Creative Agency, I've been steering the ship since 2019, navigating through the exhilarating waters of market and competitive analysis, and crafting bespoke strategies th...

    • MARKETING & SALES & CUSTOMER RELATIONSHIPS MANAGER
      • Aug 2016 - Present

      Responsible for a team of 2 Inside Sales Representative & 5 Technicians • Identified new approaches to help company increase support revenue while increasing customers satisfaction • Developed and designed new product and services with a higher margin and higher value added • Reviewed existing contracts and clients and insured growth opportunities • Developed new and old clients to grow them into a diversified customer base in a specialist niche market. • Driven initiatives for improved sales workflow and on-site and remote support by ensuring that proper procedures and practices are in place so that maximum efficiency is achieved • Brought together necessary resources to deliver on clients expectations and objectives • Initiated implementation of the new CRM software to track companies sales and KPI’s • Set up company’s KPI's • Reviewed and rebranded marketing literature and company’s website

    • MARKETING BUSINESS DEVELOPMENT MANAGER
      • Sep 2018 - Jul 2019

      Responsible for developing the Maritime market and maintaining commercially productive relationships with new clients. • Heading a team of 1 Inside Sales Representative & 2 Technicians • Creating and implementing sales and marketing strategy and plans • Acting as-as an ambassador of the Global Storm IT at all times • Identifying tenders opportunities • Monitoring business activity and competitors • Generating new business through online prospecting, cold calling, face to face meetings and networking

  • Global Storm IT Corporation
    • Yellowknife, NWT, Canada
    • HR MANAGER
      • Nov 2016 - Sep 2018
      • Yellowknife, NWT, Canada

      Responsible for a team of 2 Inside Sales Representative, one office Manager & 5 Technicians • Developed and implemented various internal policies and procedures • Updated and improved employment agreements • Developed and implemented training plans for sales and service team • Developed appra...

  • SR Crea, Design 3D
    • Switzerland & France
    • Business Development Representative
      • Nov 2014 - May 2016
      • Switzerland & France

      Modelling 3D services for architects and designers. Onboard three interior designers. SR Crea has worked on the project for World Economic Forum in Davos for the company such as PWC, Nestle Zurich Insurance, Yahoo and new hospital construction. SR Crea continues to work with these clients and gro...

    • France
    • Retail
    • 700 & Above Employee
    • Head of Dry Grocery Products Department
      • Oct 2010 - May 2014
      • Mulhouse , France

      Dry grocery products, 1500m2 sales area. Results: sales revenues €2,8 million per year, 16,38% of net margin, 0,6% of breakages rate • Headed, hired, trained and managed a sales staff of 12 peoples • Managed the brand portfolio of 6000 product’s positions • Coordinated remodelling project to reor...

    • France
    • Wholesale
    • 1 - 100 Employee
    • Project Leader
      • Oct 2008 - Sep 2010
      • Région de Colmar, France

      Import/Export, logistics and distribution in textile and footwear, 14 collections per year, €6 Million orders per year, commission rate 18%, 7 brands of shoes and clothing ● Coordinated shipping and delivery, from the production country (China, India, Cambodia and Italy) to the stores (France, Ge...

    • Portugal
    • Education Administration Programs
    • 200 - 300 Employee
    • Head of Business Development
      • Jul 2007 - Sep 2008
      • ISEG Business School, Nantes

      ISEG Business School of Nantes, 7 private Business Schools in France. Results: +60% of conversion rate (prospects into students), generated + 20% of new students • Recruited and trained sales staff (15 trainees) • Adapted BCG matrice: reviewing portfolio of the colleges to visite in the years and...

  • ISEG Business School
    • Région de Strasbourg, France
    • Trainee in Business Development Department
      • Sep 2006 - Jun 2007
      • Région de Strasbourg, France

      Managed the sale's team

Education

  • 2006 - 2007
    ISEG Business School, Strasbourg
  • 1999 - 2004
    Kyiv National University of Trade and Economics, Ukraine

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Industry Focus. “Non-profit Organizations”

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