Experience

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  Xiaomi Technology

  • Lima, Perú

  • Commercial Director

    • Jan 2021 - Present
    • Lima, Perú

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  Cencosud S.A.

  • Lima, Perú

  • Gerente de unidad de negocio

    • May 2019 - Aug 2020
    • Lima, Perú

    Direct the purchases and sales of Electronic appliances for the almost 100 stores of Wong and Metro brands nationwide. Annual sales of USD$ 100 MM. Report to the Non-Food Commercial Manager. Direct supervision to 9 people and indirect to 230 salespersons.• Sales of >130% versus the market in the last quarter thanks to successful negotiations of products and special prices with key vendors.• Double the contribution margin in the last months, through a defensive strategy where the promotional expenses were controlled and agreements with the vendors to improve the trade terms and conditions.• Improve the working capital by > USD$ 10 MM, decreasing the days of inventory from 150 to 50 by way of redefining the purchases mix, shortening the supply time to the stores, and cleaning the aging inventory. • More than 3% growth in market share in the first half of 2020.

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  Samsung Electronics

  • South Korea
  • Computers and Electronics Manufacturing
  • 700 & Above Employee

  • Head of Sales, Mobile Division

    • Dec 2016 - May 2019

    Responsible for the definition of the sales strategy and the supervision of its execution to attend the Mobile Operators Market, P&L management. USD $350 MM in smartphone sales. Report to the Division Director (local) and the Corean Business Manager. Supervision to 4 Senior Managers.• Increase of > 55% in sales and 32% of the profit by way of the execution of customized strategies delineated for each client considering their marketing focus and their commercial offer in terms of smartphones plans.• Defense of the #1 market share position in the ranking of brands because of the sales during 2018 due to the specific goals and key strategies customized specially for each customer. • Negotiated agreements with the Mobile Operators and Management at all levels.

  • Senior KAM Mobile Division

    • Jan 2016 - Dec 2016

    Leader the sales and the definition of the commercial strategy to the customer Movistar. Report to the Head of division and the Corean Business Manager, supervision to 4 staff members.• 150% net sales growth through the execution of tailor-made activities per tier, directing the sales volume to the mid-segment of the market.• Contributed to reaching # 1 position in market share.

  • Key Account Manager Mobile Division

    • Nov 2013 - Dec 2015

    Responsible for the sales to the Operators Entel and Viettel. Report to the Head of division and the Business Manager. Supervision to 4 staff members.

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  Brightstar Perú

  • Lima, Perú

  • Country Commercial Manager

    • Oct 2010 - Apr 2013
    • Lima, Perú

    The direction of sales, post-sales, and new businesses. Responsible for the P&L. Report to the CEO, direct supervision to 7 Managers, indirect to 70 salespersons.

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  Brightstar Perú

  • Lima, Perú

  • Logistic Services Manager

    • 2010 - 2010
    • Lima, Perú

    Lead and managed the execution of the main service which represented 40% of the gross margin. Report to the CEO.

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  Brightstar Corp.

  • United States
  • Telecommunications
  • 700 & Above Employee

  • Regional Product Manager

    • 2008 - 2010

    Commercial responsible, representing the main brands of smartphones, serving the subsidiaries.Report to the Global VP.

  • Senior Regional Coordinator

    • 2006 - 2008

    Promoted and delegated to Corporate HQ after 1.5 years in Peru

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  DINET, Operador Logístico

  • Lima, Perú

  • Customer Service Executive

    • Jan 1997 - Apr 2005
    • Lima, Perú

    Trainee / Imports Coordinator / Imports Chief / Commercial Sales Executive