Experience

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  CUBECOM®

  • Cape Town, Western Cape, South Africa

  • Head Of Marketing

    • Jun 2020 - Present
    • Cape Town, Western Cape, South Africa

    Cubecom is a registered trademark of Etse Electronics PTY Ltd and forms part of the Aerospace Division of the company. As Head of Marketing my role at Cubecom is to build brand awareness and manage all avenues of daily marketing operations. I also oversee all branding efforts and creative production, plus assist where necessary in sales, new business development and customer relationship management.

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  Etse Electronics (Pty) Ltd

  • Stellenbosch, Western Cape, South Africa

  • Senior Brand Manager

    • Jul 2020 - Present
    • Stellenbosch, Western Cape, South Africa

    Etse Electronics Pty Ltd is a group company focused on producing technology solutions for the Agriculture and Space Industries, respectively. My first two years at Etse, I was focused on establishing Brand, Market Positioning and Setup of Marketing Operations in-house for all Etse brands, initially serving FarmRanger, Farmtrack (Agricultural Technology - GPS and Saas Products) and later also Cubecom (Space Technology - RF Communication Sub-Systems). Over the last year and a half my focus transitioned to serving Cubecom as a full time team member, owning Brand Management and Exposure, Running Marketing Operations and Assisting in Lead Generation and Customer Communication for sales.

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  Just Call Me M

  • Cape Town, South Africa

  • Freelance Designer / Strategist / Trend Analyst

    • Sep 2014 - Present
    • Cape Town, South Africa

    As a Brand Strategist, Trend Forecaster and Creative Designer, it is my responsibility to embrace, enhance and drive forward the potential of each brand I interact with. To harness and establish their position in their niche market and drive it towards mass market appeal.Please note: I am no longer a full time freelance consultant, however I am still available outside of normal working hours for select projects.

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  Creativedge-SA

  • Cape Town, South Africa

  • Founder & CEO

    • Feb 2010 - Present
    • Cape Town, South Africa

    Creativedge SA is a passion project I started a few years ago, serving to educate senior high school learners Gr 10-12.Exposing them to various creative career choices one can pursue after school, through practical learning experiences within the areas of art, design, photography, media and events.This project is an ongoing research initiative and though it serves its own unique purpose. It is actually an Alpha Test for a sustainable educational development system, striving to achieve bi-lateral intelligence in all facets of education and information systems technology.With the probability of producing a self-evolving educational application theory that molds to any topic of content, in any language or socio-economic environment & was honoured as an official World Design Capital Project in 2014. #WDC353My aim with Creativedge is to re-launch the workshop as a fully functioning online learning platform and to pursue the application theory I designed as a research project within the area of Sustainable Educational Curriculum Development and Systems Design.

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  HANDS 4 HEARTS

  • Somerset West Area, South Africa

  • Marketing Director + Activist

    • Mar 2018 - Sep 2018
    • Somerset West Area, South Africa

    HANDS 4 HEARTS Foundation is dedicated to fight the crisis of human trafficking and sexual exploitation.As a research driven organisation we partner with all willing individuals and entities who are fighting the good fight on the ground to collect, analyse, map and share with all relevant parties, the information needed to:+ RESEARCH the Crisis+ RESTRAIN the Impact+ RESTORE the Victims+ REINSTATE the IndividualsWe equip willing hands with the research and tools needed to free people from human trafficking and sexual exploitation and to restore broken hearts back to wholeness.

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  MDOT

  • Technopark, Stellenbosch, South Africa

  • Digital Brand Strategist & Trend Analyst

    • Jul 2016 - Feb 2018
    • Technopark, Stellenbosch, South Africa

    As a Digital Brand Strategist & Trend Analyst at MDOT, my main objective is to guide our clients in the sheer possibilities of brand building, positioning and reaching target audiences on all digital platforms. The internet, social media, inbound marketing and the sheer brilliance of smart device technology, gave all businesses both big and small, the ultimate gateway to levelling the playing field and increase brand power instantly.And if you take the time learn how the internet works, study what's current, and stay informed on where technology is going, you can accurately create a strong competitive advantage for any business, increase brand exposure through relevance and in this way harness your brands' full potential.This is what I do best!

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  Blueberry Creatives.

  • Cape Town

  • Social Media Administrator

    • Nov 2014 - Aug 2015
    • Cape Town

    Blueberry Creatives is a full-service design agency based in Cape Town, specializing in Print Design, Web Development, and Social Media Marketing.During my time at Blueberry my job responsibilities mainly included: Overseeing and Managing Social Media platforms on behalf of clients, Campaign Development, Community Management, Content Creation, Strategic Marketing, Copywriting, and PPC advertising.

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  Kidzpositive

  • Cape Town, South Africa

  • Brand Manager & Creative Director

    • Jan 2014 - Aug 2014
    • Cape Town, South Africa

    The Kidzpositive Family fund is a non-profit organization providing health and family care solutions for Children and families living with HIV and other chronic diseases.During my time at Kidzpositive my responsibilities included the management of the marketing & creative department, managing marketing specifically for fundraising purposes.

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  Opengro

  • Cape Town, Western Cape, South Africa

  • Creative Director

    • Feb 2012 - Dec 2013
    • Cape Town, Western Cape, South Africa

    Opengro (formerly known as Brand Shepherd). Used to be a Branding and Marketing Agency serving small to medium sized enterprises with strategic marketing and branding solutions and below the line advertising. Since leaving the the business has transitioned into a venture support service for business owners to help facilitate and fast track business growth.As Lead Creative and fellow Strategist, my role at Opengro (when it was still Brand Shepherd) included: managing and directing all aspects of the Creative Design and Production departments, assisting Marketing Staff with Strategy and Campaign Development, teaching staff and interns functional creative thinking practices to improve their personal performance. Pitching campaigns to clients, assisting the Managing Director in Account Management.

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  Country Road

  • Retail Sales Assistant

    • Oct 2011 - Feb 2012

    Country Road & Trenery is a Premium Brand of the Woolworths Holdings Group , aiming to give customers an exclusive and luxury shopping experience. Due to the location and nature of the brand, this included serving many high profile customers and celebrities.My role included the following responsibilities: Visual Merchandising, Target Sales, Customer Service, Premium Brand Training, Serving VIP clientele.

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  Marion & Lindie

  • Retail Sales Assistant

    • Jan 2009 - May 2009

    Marion & Lindie was an exlusive niche market boutique part of the BUSBY Group, unfortunately it no longer exists.The client base and service tactics were very similar to that of Country Road & Trenery as it was also located on the Premium Brand Fashion Isle of the V&A Waterfront.My role included the following responsibilities: Visual Merchandising, Customer Service, Target Sales, Personal Shopping Assistance, Serving VIP Customers.