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Marie Savoini

International Account Director at TBWA\CORPORATE
Intro Book
Marketing expert with brand development and customer insight expertise.
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Location
Lausanne, Vaud, Switzerland, CH
Languages
  • French Native or bilingual proficiency
  • English Professional working proficiency
  • Spanish Limited working proficiency
  • Italian Elementary proficiency
Skills
  • Management
  • Project Management
  • Account Management
  • Brand Development
  • Customer Insight
  • Show all
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Bio

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Topline AI
Marie Savoini is a seasoned marketing professional with expertise in brand development, customer insight, and new business development. She has a strong background in managing global accounts and leading strategic planning, with experience in corporate branding, BtoBtoC, and social media. Marie holds a Master's degree in Product Marketing and Communication from NEOMA Business School and has worked with top agencies in Paris, including TBWA/CORPORATE and Marcel Worldwide.

Experience

  • TBWA\CORPORATE
    • Paris Area, France
    • International Account Director
      • Jun 2012 - Sep 2016
      • Paris Area, France

      Develop communications for global accounts (BNP Paribas, Alstom, Safran, Google, Dassault).Lead the strategic planning, oversee operations and training of the teams (20 persons).Various problematics: corporate branding, BtoBtoC, internal, influence, digitization of services, employer branding, social.

  • Marcel Worldwide
    • Paris Area, France
    • Digital and Advertising Account Manager for Oasis
      • Oct 2010 - Jun 2012
      • Paris Area, France

      Run the annual marketing communication plans of Oasis : social media, banners, app, website & all traditional media. Build up its digital brand content strategy in order to conquer the teens market, oversee the editorial calendar and community management. Manage client relationship, strategic and creative recommendations, legal and budget topics.

  • Publicis Conseil
    • Paris Area, France
    • New Business Account Executive
      • Feb 2007 - Oct 2010
      • Paris Area, France

      Prepare the application file, analyse the need, benchmark the market, develop the strategic and creative recommendations with the agency leaders, oversee productions and logistics.Main calls for tenders: Intermarché, AXA, Club Med, Suez Group, CapGemini, Oasis.

Education

  • 2016 - 2018
    Swiss Design Center
    Certificate, Interior architecture and design
  • 2004 - 2007
    NEOMA Business School
    Master, Product marketing and communication
  • 2006 - 2007
    Tecnológico de Monterrey
    6 months exchange, Marketing and management

Suggested Services

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Industry Focus. “Public Relations and Communications Services”

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