Experience

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  Staples

  • Framingham, MA

  • Search Engine Optimization Manager

    • Jan 2017 - Present
    • Framingham, MA

    Search Engine Optimization (SEO) responsible for organic optimization program development, implementation, reporting, and analysis. Strategic planning and execution of on-page optimization, interlinking, content curation and performance analysis for core categories and corporate and seasonal init...

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  EMC Computer Systems

  • Search Engine Marketing/Inbound Marketing/Marketing Technology

    • Jan 2009 - Oct 2016

    Search Engine Marketing organization responsible for organic and paid program development and implementation. Strategic planning and execution of comprehensive digital media programs across traditional online, search, and social activities. Marketing Technology Strategic Lead, responsible for global Ad Tech Stack.

  • Interactive Marketing Strategy

    • Jul 2008 - Dec 2009

    Digital marketing planning and project management in development and execution of campaign microsites designed to collect response data on behalf of EMC lines of business.

  • Database Marketing

    • Jan 2005 - Jul 2008

    Strategic planning and execution of database-driven marketing activities for EMC lines of business• Developed and executed data-driven campaigns, resulting in contact acquisition for database• Created a global database campaign process, reducing contact fatigue and improving response rate• Defined requirements and business rules for development and implementation of an in-house global marketing database, campaign tracking code generation tool, and corporate email subscription page • Business lead on development of dynamic newsletter, delivering custom content to over 200k subscribers• Established audience acquisition strategy for EMC World trade show, resulting in 18% growth in registration• Championed Six Sigma theories and practices to gain process efficiency. Led database quality improvement project, resulting in new data QA processes and the establishment of defect thresholds. • Developed and executed demand generation marketing programs to support customer lifecycle from acquisition to upsell/cross sell• Led database gap analysis project, and designed/executed a campaign to acquire missing information

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  Eurologic

  • Boxborough, MA

  • Marketing Communications

    • 2000 - 2003
    • Boxborough, MA

    Managed marketing communications activities and budget for a leading $400M computer storage corporation.• Prepared RFQs, working closely with Product Marketing and Sales Management, resulting in OEM contracts valued at $6-10M• Marketing liaison for Interoperability program. Interfaced with progra...

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  bcgi

  • Marketing Communications

    • 1996 - 2000

    Developed sales/marketing material, managed third party, supported all customer-interfacing and corporate events and facilitated all logistics, editor-in-chief of Corporate Quarterly newsletter, prepared customer RFQs and proposals, liaison between sales and IT, troubleshooting laptop hardware an...