Experience

• 

  Sammons Financial Group Companies

  • United States
  • Financial Services
  • 700 & Above Employee

  • Senior Marketing Content Strategist

    • Nov 2022 - Present

  • Marketing Content Strategist

    • Jul 2021 - Nov 2022

• 

  Freelance

  • West Des Moines, Iowa, United States

  • Communications & Project Management Consultant

    • 2018 - Present
    • West Des Moines, Iowa, United States

    - Consult and understand clients' business needs for project management, communications, copywriting, website design, and social media strategy- Introduced and developed advertising via Facebook to increase awareness of the client's organization and attract new members increasing new membership by 25%- Modernized and revamped client's website design and copy - increasing website traffic 150% - Set up and currently maintain a YouTube channel, mobile app, and ongoing customer communications for the client to continue weekly activities during COVID-19

• 

  Rogers Communications

  • Canada
  • Telecommunications
  • 700 & Above Employee

  • Brand Project Manager, chatr Mobile

    • 2017 - 2018

    - Partnered with external agencies and internal partners to brief and execute Quarterly Mass Campaigns- Managed social media platform strategy and execution for brand- Managed brief, design, and execution of customer base up-sell and lifecycle email & SMS campaigns for brand - Created copy for chatrmobile.com website, projects, and internal FAQs for frontline reps- Briefed and executed customer testimonial campaigns leveraging key insights on brand awareness and customer satisfaction scores

  • Project & Operations Manager, chatr Mobile

    • 2010 - 2017

    - Supported the launch of the chatr Mobile brand in 2010 by implementing process & operations infrastructure- Led the project management of large-scale go-to-market programs, including marketing products, brand events, website updates, system upgrades, frontline training, and legal updates- Created copy for internal eNewsletters for frontline reps for all product launches- Pioneer in omnichannel development and design using the same digital platform for customers, care agents, and sales reps- Partnered with cross-functional teams and IT to deliver chatr Mobile rebrand including digital channel updates in 2015, increasing brand awareness

  • Project Manager - Customer Experience

    • 2009 - 2010

    - Led the end to end project management of company-wide programs impacting online, retail, and customer care channels- Programs focused on identifying opportunities to drive customers to online channels and generate OPEX savings for the company- Supported the development of customer on-boarding strategy using customer-based research and insights to enhance the customer experience

  • Customer Experience Management Analyst

    • 2008 - 2009

    - Assisted team in building customer experience improvement initiatives- Researched and provided recommendations on best practice strategies

  • Wholesale Analyst

    • 2008 - 2008

    - Cores duties included: providing billing support to the Wholesale Operations team and clients- Analyzing data and providing recommendations on the best course of billing dispute action- Created greater efficiency in internal team processes