Experience

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  The New York Community Trust

  • United States
  • Philanthropic Fundraising Services
  • 1 - 100 Employee

  • Vice President & Chief Development Officer

    • Feb 2022 - Present

    Lead the development efforts at The Trust, specializing in major and legacy gifts through focused fundraising strategies to establish and further a pipeline of gifts to ensure the future of the organization’s mission to sustain the vital and effective work of area nonprofits. Create a culture of philanthropy, through persuasive cases that further DEI initiatives, broaden the brand and reach of The Trust with existing local donors, as well as new donors who support the goal of improving the lives of many in our local area and the surrounding suburban geographic areas.

  • Chief Development & Marketing Officer

    • Dec 2019 - Feb 2022

    Responsible for the planning, coordination, and implementation of fundraising and marketing strategies to further The Trust's long-term goals of increasing the endowment to enable the organization to thrive in perpetuity. Instill a culture of philanthropy by designing and creating persuasive cases for a broad range of fundraising and marketing priorities, program advancement initiatives, and policy matters vital to improving the lives of people in Greater New York. Establish marketing priorities and recommend short- and long-range development plans that support The Trust's values, mission, and objectives.

  • Senior Director, of Leadership and Legacy Giving

    • Jan 2017 - Dec 2019

    Responsible for designing and creating persuasive cases for a broad range of fundraising priorities, program advancement initiatives and policy matters vital to improving the lives of people in Greater New York. Identify potential prospects for leadership and planned giving opportunities, and develop strategies for engagement, cultivation, solicitation, and stewardship. Contribute to The Trust's long-term goals of increasing the endowment and enable the organization to thrive in perpetuity.

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  Concepts in Marketing

  • 139 Locktown Road, Flemington, NJ 08822

  • Principal

    • Mar 2009 - Present
    • 139 Locktown Road, Flemington, NJ 08822

    Expert in developing, managing and articulating all phases of integrated marketing & communications strategies, through print, broadcast and electronic channels, in order to grow the organization’s visibility and mission efforts to its client-base, donors, prospects and unaffiliated constituencies.

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  Freedom Farm

  • 139 Locktown Road, Flemington, NJ 08822

  • Owner and Head of Marketing & Communications

    • Jul 2002 - Aug 2022
    • 139 Locktown Road, Flemington, NJ 08822

    Launched a multi-discipline equestrian facility in the heart of Hunterdon County, NJ, focusing on the needs of the discerning rider. With 20 acres, 5 turn-out fields, an attached 70 x 180 foot indoor arena, 20 stalls, an 80 x 200 foot outdoor arena, private tack room and lockers, viewing room, and nationally-recognized in-house trainer, Freedom Farm continues to provide the very best customer-centered service.

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  American Spirits Roadhouse

  • 1090 State Route 173, Asbury, NJ 08802

  • Business Owner

    • Jan 2015 - Jul 2022
    • 1090 State Route 173, Asbury, NJ 08802

    American Spirits Roadhouse is a family business designed to create a comfortable ambiance for its patrons. It distinguishes itself through its signature touches from food, drinks, music and entertainment, unique interior design, to its friendly and welcoming staff. An exquisite outdoor area broadens the space as a destination venue for hot air balloon enthusiasts and events.

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  The National Hotel, Frenchtown, NJ

  • 31 Race Street, Frenchtown, NJ 08825

  • Founder and Business Owner

    • May 2009 - Jun 2022
    • 31 Race Street, Frenchtown, NJ 08825

    Nestled alongside the Delaware River and bordering Bucks County, The National Hotel dates back to 1833 and is a cozy, unpretentious, boutique hotel dedicated to guests' comfort and pleasure. Hotel rooms are decorated with a flair for adventure, including jacuzzi tubs in many rooms. The restaurant complements the comfortable and relaxed atmosphere of the hotel, with memorable meals prepared by an award-winning chef. The upstairs bar is inviting and an entry point to the restaurant, while the Rathskellar downstairs offers a tavern atmosphere, warm fireplace and good conversation. www.thenationalhotelnj.com.

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  Visiting Nurse Service of New York

  • 107 E. 70th St., New York, NY 10021

  • Director, Individual Giving and Direct Mail

    • Aug 2009 - Dec 2016
    • 107 E. 70th St., New York, NY 10021

    Responsible for building and developing the fundraising arm of VNSNY's marketing and communications efforts. A comprehensive and holistic approach threading the different areas of the business will help provide multiple touchpoints for donor development utilizing direct mail, e-marketing, donor communications, advertising, planned giving, and relationship building/donor cultivation. Strategy planning, data analysis, mission messaging integration and branding are all part of the position's responsibilities, in addition to development work.

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  Buck's Beans Roasted Coffee

  • 139 Locktown Road, Flemington, NJ 08822

  • Founder and Owner

    • Dec 2012 - Apr 2016
    • 139 Locktown Road, Flemington, NJ 08822

    This was a very fulfilling role, basically starting from scratch and launching a business created from the singular passion of the product we carried. My partner and I started with just one item and built it from there, where my responsibilities included marketing and communications, sales and executive leadership, and everything in between. After more than 3 years from the launch of Buck’s Beans Roasted Coffee, we were approached by a larger coffee enterprise that wanted to expand their reach into our geographic B2B area; it was opportune. Their offer and mission resonated with us and it was a very organic transition to sell our business to this company that will still service our client base with a high-end product, while giving a value-added experience to them thanks to their buying power. We are proud to have remained a local company looking to make a difference, focusing on our local clientele. From sourcing the very best coffee beans across different continents and working with Rainforest Alliance, to roasting locally in order to create a unique and exquisite signature blend to satisfy customers, Buck’s Beans was focused on helping its customer base have increased sales and repeat business. Our company was created to partner with its clients and create unique coffee blends that were a reflection of the quality of service and product that it offered. After working to create ideal blends that were not bitter, not too bland, and that had just the right amount of balance and wonderful aromas, Buck's Beans proudly offered customers its premium House Blend and Bistro Blend. Other distinct flavored coffees and teas were also available to create a full portfolio of choices to offer customers. I am singularly proud of building a brand whose tradition is now being carried forward by its buyer to fulfill on the promise of a customer-centered experience.

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  UJA-Federation of New York

  • 130 E. 59th St., New York, NY 10022

  • Director, Marketing & Communications

    • Jun 1994 - Mar 2009
    • 130 E. 59th St., New York, NY 10022

    Through my position with UJA-Federation of New York, I have had the opportunity to work with the nation’s leading philanthropic development and financial planning professionals. As Director, Marketing and Communications, for its Department of Planned Giving & Endowments, I have provided direction and guidance for the marketing staff and development executives through innovative marketing strategy planning, research, data analysis, and an understanding of the financial planning arena. I have been involved in all aspects of marketing and communications, and business development within our department, including portfolio management, coordinating special programs and events (from strategy planning to implementation), having editorial responsibilities, writing the material that describes the numerous products offered to our internal clients/colleagues, agencies (e.g., hospitals, educational institutions, community centers), prospects, donors, and professional advisor community, and identifying appropriate means of attracting new customers and retaining existing ones through different media portals, as well as creating, adhering to, and finalizing the program budget. Ultimately, this allowed us to achieve numerous goals and gain greater market penetration through focused and strategic planning and integrating the value proposition in all initiatives.