Experience

• 

  The Von Mack Agency

  • New Orleans, Louisiana

  • CEO

    • Oct 2017 - Present
    • New Orleans, Louisiana

    Founded agency to bring expert marketing to tourism businesses and CVB’s.

• 

  Royal Carriages

  • New Orleans, Louisiana

  • Chief Growth Officer

    • Oct 2017 - Jan 2018
    • New Orleans, Louisiana

    Consulting to expand product market, performed through partnership with The Von Mack Agency.Voted “Louisiana’s Top Attraction” in 2018!

• 

  Tomahawk

  • New Zealand
  • Marketing Services
  • 1 - 100 Employee

  • CEO, USA

    • Jan 2017 - Oct 2017

    Led account development, sales, and operations for United States division of award winning, global tourism marketing agency. Utilized background of agency and in-house expertise to create customized marketing, branding, digital, and operations strategies for tourism businesses.Developed and launched workshops with associations and CVB’s on tourism marketing topics throughout the state on a quarterly basis.Role managed client satisfaction, profitability, and successful execution of all work.

  • Accounts Director, USA

    • Jun 2016 - Jan 2017

    Successfully established first United States office for the brand.Landed accounts, founded association partnerships, networked to grow company recognition, initiated statewide workshops with the LTPA, and established inter-company procedures with owners to ensure that the New Zealand team and US team worked synergistically to produce.

• 

  Pelican New Orleans

  • Greater New Orleans Area

  • Director of Marketing & Communications

    • May 2010 - May 2016
    • Greater New Orleans Area

    Founded group sales department, IT department, and marketing department. Helped expand company umbrella with new business/brand endeavors and product development for current brands. Led top level strategic planning, rate analysis, front line training for new logistics, government bid/RFP writing,...

• 

  Compucast Web, Inc.

  • Greater New Orleans Area

  • Project Manager/PPC Director

    • Jan 2008 - Apr 2010
    • Greater New Orleans Area

    Was direct point of contact for all (300+) web media clients. Pitched new marketing strategies and executed company's deliverables while supervising work calendar for team of 9. Led all PPC accounts.

• 

  FSC Interactive

  • Account Manager

    • May 2007 - Dec 2007

    Worked with founders from company inception to grow and land accounts. Led web strategy for clients. Managed $78k in spend per month in paid search for clients such as the New Orleans Tourism and Marketing Corporation, Ochsner Health System and Loyola University.

• 

  Graham Group

  • Greater New Orleans Area

  • Account Manager

    • Mar 2006 - Mar 2007
    • Greater New Orleans Area

    Account Executive for multiple web accounts, including the Academic Distinction Fund, MakeNewOrleansHome.com and Hollywood Casino Bay St. Louis. Administered interactive production calendar. Was sole manager of all paid search, including ABC of France, Baton Rouge Visitors Bureau and Lafayette Co...

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  The Netcom Group

  • Greater New Orleans Area

  • Account Coordinator

    • May 2005 - Mar 2006
    • Greater New Orleans Area

    Coordinated multiple web accounts, including Ruth's Chris Steak House, Woman's Hospital and MECO Corp. Also helped with production of selected print insertions.** Worked here both before and after Hurricane Katrina, as company had relocated briefly after the storm. Employed between May 20...

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  Gallinghouse & Associates Inc

  • Greater New Orleans Area

  • Intern

    • 2002 - 2003
    • Greater New Orleans Area

    Interned for the summers of 2002 and 2003 with the sole motive of gaining experience. Internship was set up outside of school, unpaid, with no credit hours required or requested by me.