Experience

• 

  HEINEKEN Beverages

  • Stellenbosch

  • Sales Capability Manager

    • Jul 2015 - Present
    • Stellenbosch

    Reporting into the Sales Centre of Excellence, the objective of this position, is to improve Distell’s ways of working and in-trade execution by:• Stepping up front facing capability and speed of execution (across all channels and the categories of spirits, wine and RTD’s)• Building capability wi...

• 

  Distell

  • South Africa
  • Beverage Manufacturing
  • 700 & Above Employee

  • Sales Force Effectiveness Project Lead

    • May 2014 - Jun 2015

    Identify key opportunities to enhance and enable the efficiency and effectiveness of Distell’s Sales Function. At its core the Sales Force Effectiveness Program aims to shape our Sales Function for market share GROWTH.• Sales Forecasting and Budgeting • Promo Planning and Measurements • Contract and Deal Management• Order Status • Customer Service Feedback • Reward and Recognition Programs • Sales Methodology • Sales Excellence Structure – Functional Specs• Standardized ways of working• Technology enablers and tool kit for sales force

  • Regional Sales Manager

    • Dec 2006 - Apr 2014

    • Managing team of sales consultants to ensure growth of Distell Brand portfolio within the Off Trade Channel (Retail and Wholesale) and On Trade Channel and create consumer pull to assist the company in achieving its strategic objectives• Budget• Business planning• Strategic focus• Profitability• Manage Direct Variable Cost• Quarterly Sales Plan• Performance Management• Reporting / Tracking• Identify growth opportunities• Market share growth• Optimise resources to achieve sales targets• Disciplinary actions (Chairman expert)

  • Sales Representative

    • Jul 2005 - Nov 2006

    • To sell and promote Distell Brand portfolio within the Formal On Trade and Off Trade Channel by creating brand awareness, consumer pull and building brands in line with strategic objectives• Market share• Availability• Accessibility• Affordability• Activations• % Compliant vs Non-Compliant• Volume• Gross Income / Net Sales Value• Brand portfolio approach across all categories Wine, Spirits and RTD’s• Power Pack Compliance Agreements• Combo Deals• Outlet Branding• Waiter and Barmen training• Campaign execution Off Trade• Forward share• Cold and Ambient space Off Trade• Driving RRSP Off Trade• Campaign Compliance Off Trade• Drive Market share by category Off Trade• Gourmet evenings• Wine tastings• Wine list focus• Waiter training• Own and Manage endorsement strategy• Promotions• Meal Deal• Tailored Service Packages