Experience

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  Planet Fitness

  • United States
  • Wellness and Fitness Services
  • 700 & Above Employee

  • Director, CRM & Email

    • Sep 2023 - Present

  • Lead Program Manager, Digital

    • Jan 2022 - Sep 2023

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  Bose Corporation

  • Global Marketing Program Manager, Campaigns

    • 2017 - Nov 2021
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  Dunkin' Brands

  • United States
  • Food and Beverage Services
  • 700 & Above Employee

  • Sr. Manager, Loyalty, Digital & Relationship Marketing

    • Jun 2014 - Aug 2014

    Managed the build and deployment of Dunkin’s national loyalty program. Key team lead and business owner within highly visible strategic initiative for organization. Managed multiple cross functional internal and external team members in order to deliver long term revenue driving, industry leading loyalty program. Project launch was measured by delivering on-time, on budget and within strategy for brand and customer in addition to driving positive results in revenue, profitability and customer satisfaction in year one.

  • Manager/Assoc. Manager, Loyalty, Digital & Relationship Marketing

    • Aug 2009 - Jun 2014

    Drove top line revenue and bottom line franchisee profitability by managing the program development, and tactical execution for Dunkin’ Donuts national and local loyalty marketing programs. Developed annual marketing acquisition strategic plans, promotions and calendars across all digital platforms; web, email and mobile; in additional to traditional media and offline platforms. Delivered results in campaigns based on customer segmentation and lifecycle management methodology which deepened guest relationships while driving increased frequency and spend in stores. Oversaw the day-to-day operations of the Dunkin’ rewards program, including acquisition, referral, program communications, promotional programming, and performance tracking and measurement. Lead cooperative brand marketing partnerships including top clients American Express, JetBlue, and Baskin’ Robbins in driving membership growth. Managed multiple vendors and cross functional teams in all aspects of digital and loyalty marketing initiatives.

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  Cramer

  • Account Director

    • Apr 2005 - Apr 2006

    Sought and generated new business opportunities from new and existing client accounts using consultative selling skills. Lead account team in developing and executing business proposals and key client project initiatives. Key role included shaping content messaging, delivery execution and measuri...

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  DigitasLBi_US

  • United States
  • Advertising Services
  • 700 & Above Employee

  • Marketing Manager

    • Mar 2002 - Mar 2005

    Managed Fortune 500 client business in the customer relationship marketing segment specializing in customer acquisition, retention and stimulation campaigns geared towards driving incremental revenue, new memberships and customer satisfaction. Developed annual strategic marketing plans for client business and managed those plans and campaigns from concept through execution. Managed account team and cross functional teams.

  • Sr. Associate

    • Mar 2000 - Mar 2002

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  Feature Films

  • Greater Los Angeles Area

  • Production Coordinator

    • Jan 1994 - Feb 2000
    • Greater Los Angeles Area

    Executed production logistics for over ten feature films. Coordinated key tasks and communications between Producers, Production crew, associated Studio and supporting vendors. Negotiated and coordinated location and equipment contracts. Managed schedules, set-up of offsite functions and satellit...