Experience

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  Voiceflow

  • Head of Sales

    • Feb 2024 - Present

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  Informatica

  • Senior Director, Head of Global Industry Portfolio and GTM Programs

    • May 2022 - Nov 2023

    Successfully executed a strategic plan for go-to-market pivot, shifting the business from a product-led model to one focused on driving customer value. Advanced the organization’s market position in four key verticals and developed a scalable operating model for future vertical expansion.

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  Thinkific

  • Vancouver, British Columbia, Canada

  • Director, Enterprise and Strategic Sales

    • 2021 - 2022
    • Vancouver, British Columbia, Canada

    Built and led the Enterprise Sales function consisting of seven reps and one first line Manager. Developed the organization’s first Expansion and Outbound BDR functions, resulting in $1.45 million in net new ARR.-Advanced the skillset of the Sales Organization by implementing my proven Enterprise Sales Methodology; increased deal size by 36%, decreased discount rate by 80%. -Led land and expand efforts for five of the largest Fortune 500 accounts in company history within two quarters. -Instituted Sales Operations fundamentals and re-configured Salesforce instance, improving forecasting accuracy by 58%.-Developed a candidate profile for Account Executives, Expansion Reps, BDRs and first line Managers; owned the hiring process.

• 

  PagerDuty

  • Strategic Account Manager, Enterprise

    • 2019 - 2021

    Grew greenfield Western Canada territory by 45% in fifteen months. Led expansion efforts in keystone Retail and CPG accounts, growing accounts by 31% on average.-Executed strategic territory plan, leading a five-person account team, resulting in $3.8 million in pipeline. -In the first 100 days: expanded a keystone retail customer account by 72%.-Engaged Customer Success teams to develop standardization plans for under-deployed customers, resulting in increased customer value and net new ARR.

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  Agreement Express

  • Canada
  • Software Development
  • 1 - 100 Employee

  • Enterprise Account Executive, Director of Wealth Management

    • Jan 2017 - Dec 2018

    Led and executed market entry effort into the US Wealth Management market and individually achieved $1.2 million in revenue within 18 months. Shaped the product offering, established key banking partnerships, and grew the business from $5 million ARR to $10 million, resulting in a $73 million exit.- Developed and executed GTM strategy; identified competitors, key partners, channels for growth, and marketing opportunities; worked with CRO, CEO, and CPO to execute.- Identified net new product opportunity with a TAM of $45 million; oversaw successful feature production and deployment.- Established the organization’s first Fortune 500 relationships, managing technical and commercial partnerships with Charles Schwab, TD Ameritrade, and Pershing BNY Mellon.

  • Director of Marketing

    • Sep 2015 - Dec 2016

    Built and led a cross-functional Marketing team, executing annual plans focused on the North American financial services market. Led an effective re-brand and re-positioned the business, resulting in a 3X increase in conversion. Worked directly with the CEO, CRO, and CFO.

  • Content Marketing Manager

    • Sep 2014 - Sep 2015

    Owned and executed Digital Marketing, Social Media Strategy, content marketing, Brand, and Sales Enablement. Established and operationalized a well-rounded and vertically aligned Marketing strategy, managed a team of four, and successfully aligned with Sales to drive a multi-million sales pipeline. Promoted to Marketing Director.

  • Demand Generation Specialist

    • Jun 2014 - Sep 2014

• 

  Wavefront

  • Vancouver, BC

  • Marketing and Communications Coordinator

    • 2013 - 2014
    • Vancouver, BC

    Successfully led and managed the execution of all aspects of the Wavefront Wireless Summit, a 1000-person technology conference.

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  ACE BC/Yukon

  • Burnaby, BC

  • Marketing Assistant (Co-op)

    • Oct 2012 - Apr 2013
    • Burnaby, BC

    -Lead design on ACE re-branding and launch - design of logo, colour matrix for website, and branding guidelines documentation-Research and implement project to collect electronic endorsement from BC employers and industry partners for support of a co-op hiring tax credit-Development of email distribution lists, and content-Creating website mock-up implementation documentation and consulting on overall website design and strategy-Writing sample content + best practices for national social media contest

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  Kasian

  • Vancouver, BC

  • Copywriter (Co-op)

    • May 2012 - Aug 2012
    • Vancouver, BC

    -Wrote boilerplate material for various uses-Drafted pitch letters for marketing direct-mail campaigns.-Coordinated mail-out campaigns and follow ups.-Compiled content and created structure for case studies based on multi-million dollar projects-Copy edited and provided feedback on document layouts.-Wrote compelling copy for brand story elements

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  SFU Work Integrated Learning

  • Burnaby, BC

  • Writer & Speaker

    • Sep 2011 - Aug 2012
    • Burnaby, BC

    -Researched articles-Conducted interviews and wrote articles based on co-operative education topics for internal and external sources-Spoke at "Discover Co-op" information sessions as a senior co-op student, providing engaging stories and answering student questions

• 

  The CAFCE 2012 National Conference

  • Vancouver, Canada Area

  • Lead Designer & Brand Strategist (Volunteer)

    • Jul 2011 - Jul 2012
    • Vancouver, Canada Area

    -Led team in conceptualizing an effective brand and logo-Created a strategic branding proposal which received unanimous approval from Executive Board-Developed a sponsorship package, e-correspondance templates, and branding guidelinedocumentation-Designed conference attendee’s twitter avatars and email signatures-Designed key aspects of the digital event program

• 

  Annex Pro

  • Vancouver, Canada Area

  • Technology Marketing and Events Coordinator (Co-op)

    • Jan 2012 - May 2012
    • Vancouver, Canada Area

    -Engaged with audience via social media outlets and enhanced online visibility-Communicated with over 26 technology partners to ensure that marketing initiatives were on target-Strategically restructured company website making it more user friendly and optimized for social media-Developed a clear and concise company mission statement-Organized, publicized, and managed software launch events and webinars-Coordinated and allocated funds for community sponsorship opportunities

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  SFU Arts & Social Sciences and Communication Co-op Department

  • Burnaby, BC

  • Special Projects Assistant (Co-op)

    • Jan 2011 - Sep 2011
    • Burnaby, BC

    -Completed key projects for three departments, while coordinating details with four differentdepartmental supervisors-Presented a series of presentations to first year Communication students, in order to promote theCo-op Program-Designed, edited, and contributed to two departmental newsletters using Adobe Creative Suite-Coordinated event logistics and registration for an intimate networking eventfor Communication students-Generated email marketing campaigns to mailing lists of over 400 Co-op employers-Maintained student and facilitator co-op workshop communications

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  Downtown New Westminster BIA

  • New Westminster, BC

  • Ambassador Coordinator (Co-op)

    • May 2010 - Aug 2010
    • New Westminster, BC

    -Led an online marketing initiative in reviving the image of the Downtown New Westminster business core-Managed a team in carrying out several community initiatives involving social media education-Generated editorials, features and newsletters based on new businesses within the community-Coordinated performers, set-up and vendor allocation during several high-profile events-Produced official correspondence addressed to stakeholders, city officials and sponsors-Developed strong business relationships with dignitaries, VIPs and stakeholders